Nadine Merabi reported opening the first store in U.S.

Nadine Merabi was caught mentioning that she would be opening her first U.S. pop-up

The strategic timing coincides with the climax of New York Fashion Week, enhancing the brand's visibility and engagement during this influential period in the fashion calendar. Originally debuting in London's South Molton Street for the festive season, the brand's move to a temporary space in SoHo marks it’s first-ever presence in the United States. This decision stems from the substantial demand exhibited by American consumers, who contribute significantly to the brand's overall sales, constituting over half of the total. The new store not only serves as a retail space but as a dynamic hub continually refreshed with the brand's highly anticipated collections throughout the year.

Among these offerings is the spring/summer collection, showcasing meticulously crafted tailored separates, jumpsuits, and the introduction of new Bridal styles. The store's versatility is highlighted by its commitment to unveiling the upcoming Resort collection in March, despite its limited duration of operation. Nadine Merabi, the brand's founder and creative director, expressed enthusiasm for the SoHo location, emphasizing the alignment of the city's vibrant energy with the brand's spirit. Merabi sees the physical space as more than a showcase for creations; it's a celebration of the craftsmanship and dedication behind each piece. Looking ahead, the brand's 2024 retail activation plan includes not only pop-up ventures but also exclusive wholesale partnerships across the UK and US, further solidifying its presence in these key markets.