H&M CEO quit abruptly after ‘very demanding’ times

Helena’s departure signifies a significant transition for the organization

Helena Helmersson's resignation from her position as CEO of H&M marks the conclusion of her impactful four-year tenure, ushering in an unexpected shift in leadership within one of the globe's foremost fashion empires. Reflecting on her time at the helm, she expressed profound satisfaction in the collective achievements realized amidst formidable trials, including the tumultuous landscape of the pandemic and various geopolitical and macroeconomic hurdles. In her statement released alongside H&M's latest financial report, Helmersson conveyed a sense of pride in the collaborative efforts that have steered the company through turbulent waters. Despite these triumphs, she acknowledged the profound personal toll the role had taken, culminating in her decision to relinquish the CEO mantle. With a quarter-century legacy at H&M, her departure signifies a significant transition for the organization.

Stepping into her shoes is Daniel Erver, previously at the helm of the H&M brand, the group's largest entity. Alongside its flagship brand, H&M encompasses a diverse portfolio, including Other Stories and COS. The appointment of Erver represents a strategic move to sustain the company's momentum and adaptability in an ever-evolving market. During a press conference in Stockholm, Helmersson candidly admitted that her decision was fueled by a lack of personal energy requisite for the demanding CEO role. While bidding adieu to her longstanding tenure at H&M, she also revealed that she has yet to chart her next professional chapter, underscoring the profound magnitude of this transitional period.