Engage Employees with Digital Signage and Mobile Apps

Implementing cutting-edge digital signage software and employee apps engages staff and improves company communications. Read on to understand how powerful integrations between these technologies can optimize your employee experience.

The Power of Digital Signage

Digital signage presents many benefits for employee communications:

- Visually engaging - Pair text with videos, images, graphics

- Real-time updates - Share breaking news or KPIs instantly

- Consistent messaging - Repeat key information for retention

- Targeted content - Tailor messages to location or department

- Scalability - Easily manage content across all screens

- Metrics - Track impressions and effectiveness with analytics

Well-placed screens with dynamic visuals grab employee attention in high-traffic areas like lobbies, cafeterias, and elevators.

Optimizing Employee Apps

Meanwhile, the company-branded employee app provide additional advantages:

- Accessibility - Employees access useful information on their personal devices

- Push notifications - Breaking news can be pushed instantly

- Personalization - Curate content relevant to each user’s role

- Offline access - Download content to view without internet

- Interactive - Polls, chats, and other engaging features

- Organization tools - Productivity aids like shift scheduling and contact directories

Apps extend your internal communications reach for employees on the go.

Integrating Digital Signage and Mobile

Now let’s explore how integrating these two technologies amplifies their impact through: 

Cross-Platform Messaging

Display consistent announcements across screens and apps. This repetition drives points home. Send emergency alerts to all endpoints at once. 

Complementary Content Types

Leverage digital signage's visual punch for attention-grabbing announcements. Deliver detailed information best suited for mobile apps. Link signage to apps for easy access.

Targeted Content

Use apps to deliver personalized content based on employee type, location, department, and responsibilities. Mirror location-based signage in geo-fenced apps.

Interactive Experiences

Prompt employees to engage with signage content further via mobile. For example, answer a poll question on each format. Or redeem a coupon displayed on-screen.

In-App Control

Give authorized employees access to update signage content right from their mobile apps. This makes managing displays simple.

Powerful Analytics

Combine data on signage screen impressions with app analytics for complete viewership insights. Track content resonance across devices.

By integrating these platforms, you remove silos in your employee communications. Strategically use the strengths of each for a seamless experience.

Top Use Cases

For inspiration, here are some top examples of impactful integrations between signage and apps:

Corporate Messaging

Display inspiring branded messages on screens. Provide more company details and training materials through apps. Build culture.

Events and Promotions

Promote upcoming workplace events or sales on signage. Allow employees to purchase tickets or RSVP on their apps.

Training Content

Summarize key training points like safety or customer service tips on displays. House in-depth training modules within apps for on-demand learning.

Company Performance

Show real-time sales figures or project updates on screens to motivate staff. Give context in apps with comments from leadership. 

Notifications and Alerts

Display urgent alerts immediately on signage. Send details and instructions via simultaneous push notifications.

Integrating signage and apps makes key information unavoidable from all corners of the employee experience.

Choosing the Right Tech Stack

To maximize your investment in both digital signage and apps, opt for solutions that integrate seamlessly such as:

- Cloud-based CMS for scalable central management of all endpoints - screens, desktop, mobile

- Open API and software development kits (SDKs) for custom integrations

- Options to easily build branded native apps or tap into app templating

- Analytics dashboard providing holistic data across devices

- Automated data feeds between platforms

Prioritize flexibility and customization during your software selection process. Identify providers eager to collaborate on innovative integrations tailored for your workplace.

The Future Is Connected

From software to hardware, the workplace technology ecosystem is increasingly open and interconnected. Employees expect seamless omnichannel experiences mirroring their personal digital lives.

By combining best-in-class signage software and mobile apps - and more importantly, building tight integrations between the two - organizations create more engaging spaces for their employees. Promoting bidirectional conversations, providing personalized content, and leveraging data-driven insights encourages workplace productivity and satisfaction.

The potential of converged platforms is limitless. Powerful integrations between digital signage and mobile amplify your internal communications and unlock unique use cases. Approach new tech with an open but discerning mindset to future-proof your employee experience.