Moët Hennessy USA signed with Range Media Partners for entertainment marketing initiatives

The brand also continued its philanthropic endeavor "Toast for a Cause" for the 13th consecutive year

Moët Hennessy USA has entered into a collaboration with Range Media Partners to enhance its presence within the entertainment and pop culture spheres. Range Media Partners will spearhead the entertainment marketing endeavors for MHUSA, the luxury wine and spirits division of LVMH. Brands under MHUSA's purview, including Moët & Chandon, Hennessy, Veuve Clicquot, Dom Pérignon, and Belvedere Vodka, will receive focused attention from the media company. Range's initiatives encompass product placement and integration across various media platforms, such as film, television, and music. Additionally, the company will oversee extensive marketing partnerships and event sponsorships within the entertainment industry.

Notably, Moët & Chandon boasts a longstanding affiliation with the Golden Globes, serving as the awards show's official champagne partner for over three decades. At the recent 81st Golden Globes ceremony, Moët & Chandon made a significant presence, with 1500 mini bottles on the red carpet and over 300 in the ballroom. The brand also continued its philanthropic endeavor "Toast for a Cause" for the 13th consecutive year and hosted its inaugural Golden Globes after-party. Meanwhile, Hennessy recently secured a deal with MGM and Warner Bros. for the film "Creed III," featuring Michael B. Jordan. Paige Pedersen, the head of partnership marketing at Moët Hennessy USA, expressed enthusiasm about the collaboration, stating that Range brings a diverse set of skills and connections to support MHUSA brands and their agencies in executing culturally relevant and targeted projects to enhance their marketing strategies.