Quickplay partnered with Saudi Telecom Company to launch "Bits"

A new era of short-form, AI-powered video content designed to redefine the Saudi market

Quickplay, a prominent OTT video platform known for its emphasis on personalization and user engagement, revealed a strategic partnership with Saudi Telecom Company (STC) to introduce "Bits," a short-form video content platform customized for the burgeoning Saudi market. This collaboration signifies Quickplay's expansion into the EMEA region, furthering its presence in the global digital streaming landscape and building upon its existing alliance with Google Cloud. The Bits platform aims to captivate a tech-savvy audience hungry for dynamic and captivating content. Badr Almanshould, STC Play's head, expressed enthusiasm about the partnership, characterizing Bits as more than just a platform but a doorway to a new era of digital interaction and content consumption.

Bill Sharp, CTO for STC Play, highlighted Quickplay's track record of delivering advanced features, seamless interoperability, and swift time-to-market as pivotal factors in their selection of Quickplay as their deployment partner. Wim Ponnet, President of EMEA at Quickplay, underscored the transformative impact of the launch of Bits on digital content delivery in the Middle East, attributing it to Saudi Telecom's innovative spirit, Google Cloud's high-performance infrastructure, and Quickplay's cloud-native, AI-enabled technology. This collaboration with Saudi Telecom Company builds on Quickplay's recent partnership with Quebec-based radio broadcaster Cogeco Media, reflecting a trend of notable alliances and significant strides in driving change for prominent brands like MSG Networks' MSG+, YES Network, Allen Media Group, and Cignal TV's Pilipinas Live.