APL Logistics and Toys“R”Us partnered with new regional distribution hub opening

The grand opening ceremony, held on March 27, 2024, was a celebration of synergy

In an exciting development, APL Logistics, a prominent global provider of supply chain solutions, has announced a strategic partnership with ToysR Us Asia, a renowned toy retailer, culminating in the grand opening of a regional distribution hub in Shenzhen. This collaboration signifies a pivotal moment in enhancing the efficiency and effectiveness of ToysR Us Asia’s supply chain operations. With a strong emphasis on optimizing efficiency and elevating the customer experience, the newly established Regional Distribution Hub aims to achieve remarkable operational effectiveness. APL Logistics will provide ToysR Us Asia with the necessary resources to ensure timely and complete product delivery from sourcing locations to over 500 stores across the Asia region.

The Regional Distribution Hub's opening ceremony was a momentous occasion, graced by the presence of APL Logistics management and staff, along with distinguished guests from ToysR Us Asia. The event featured memorable highlights, including inspiring speeches by Mr. Basilla and Mr. Thellier, a captivating lion dance performance, and the grand unveiling of a spectacular confetti-filled celebration. This auspicious event marked the official inauguration of the new distribution center, symbolizing the unwavering commitment of both companies to delivering exceptional toy retail experiences while embracing innovation in supply chain management. Together, they aspire to make a significant impact on supply chain operations, with a steadfast focus on enhancing efficiency and prioritizing customer satisfaction as the cornerstone of their partnership.