Hulu on Disney+ launched in the U.S. for Disney Bundle subscribers

Integrated experience features extensive Hulu content available directly via the Disney+ App

The Walt Disney Company announced the official launch of Hulu on Disney+ in the U.S. for Disney Bundle subscribers, bringing together the extensive Disney+ and Hulu libraries – including beloved characters, award-winning films and series, and 100 years’ worth of inspiring stories – all in one place. The new experience was a seamless showcase of the value of the Disney Bundle that allowed Bundle subscribers to stream extensive Hulu content, including critically acclaimed fan favorites like Grey’s Anatomy, Only Murders in the Building, Poor Things, and The Bear, directly in the Disney+ app.

To celebrate the launch of Hulu on Disney+, a 360-degree marketing campaign including out-of-home placements, custom broadcast and digital spots, cross-branded social media posts, bi-coastal experiential stunts, including on-site activations at the Disneyland Resort and Walt Disney World Resort, and more came to life throughout the coming days and weeks. This campaign, the first to support the Hulu on Disney+ offering, shone a light on the two exceptional streaming libraries and unique ways that they complemented each other. The roll out also featured refreshed branding for Disney+, including a refined logo, color palette, and orchestral mnemonic created by Academy Award®-winning composer Ludwig Göransson. This evolution blended Hulu’s signature green into the legacy Disney+ blue, creating a premium and elevated feel to welcome Hulu on Disney+ and mark a new chapter in storytelling for the streaming service.