RICE Joins FINN Partners, Expanding Strategic Communications Reach across Asia Pacific

RICE strengthens FINN's APAC leadership, focusing on strategic communications, crisis management, and business growth.

Throughout Asia Pacific, RICE is a strategic communications company that assists companies and brands in converting influence into outcomes.  Since 2009, the company has collaborated with some of the most creative and mission-driven businesses in the world to use communications to tell their stories and achieve their goals.

Under the direction of founding managing partner Howard Solomon, who also spearheads FINN's activities on the US West Coast, RICE joins the FINN APAC area.  Brasher will expand the firm's standing as a communications and PR powerhouse in Asia Pacific in his new position.  Additionally, he will join the APAC leadership team and collaborate closely with regional executives in Malaysia, India, and Greater China. 

Naeema Ismail assumes a new regional position in Strategic Business Development & Crisis Communications, Asia Pacific, as part of this change.  She will concentrate on growing new company prospects in important industries.  She will also lead the region's crisis communications advisory. In order to further improve FINN's client offers and regional knowledge, Naeema will also spearhead the creation of organized crisis training services in addition to media and presentation coaching.  There are no redundant employees.

The CEO and founding partner of FINN Partners, Peter Finn, revealed that his first objective for the company was to create a world-class organization with unmatched industry knowledge and integrated services that would assist clients all over the world. He emphasized the agency's noteworthy advancements in becoming a major U.S. agency and a real worldwide force. The establishment of London as the European headquarters expanded knowledge in the EMEA market in the areas of consumer, technology, health, travel, and finance. Years later, FINN Partners moved into Asia, with Singapore acting as the Asia headquarters, after realizing the region's increasing significance as one of the fastest-growing economic regions. CatchOn, an integrated travel and lifestyle agency with offices in Beijing, Shanghai, and Hong Kong, was also added by the agency.