Palm Tree Crew Signs Four-Year West Palm Beach Festival Deal

Palm Tree Crew signs a four-year deal with West Palm Beach following record turnout at its 2026 festival, which drew 11,000 fans and will expand to two days in 2027.

Palm Tree Crew has signed a four-year deal with the city of West Palm Beach, Florida to host editions of its Palm Tree Festival on the waterfront through 2029. The agreement follows record turnout at the festival's most recent West Palm Beach edition, which took place Feb. 14 with headliners Sofi Tukker, Calvin Harris and Kygo the latter a co-founder of Palm Tree Crew and its multi-city festival brand.

The debut West Palm Beach edition drew 11,000 attendees, making it the largest Palm Tree Festival ever. The event generated an 8,200-person waitlist, with tickets reselling for three times face value on secondary platforms. Organizers report that 85% of ticket holders traveled to West Palm Beach for the festival, with more than half between ages 24 and 35.

Under the new agreement, the festival will expand into a two-day event beginning in 2027. The partnership involves real-estate firm Related Ross, whose CEO Stephen Ross called the festival a "proud moment" for the city's cultural identity .

West Palm Beach Mayor Keith James said the festival creates opportunities "by building a place where young people want to live and grow their careers”. The festival's arrival fills a cultural void as longtime waterfront staple SunFest, which reported over $3 million in financial losses, will not return in 2026.

Palm Tree Crew currently has multi-year contracts in Aspen, Southampton and Montecito, and encompasses a lifestyle brand including resorts in Miami and Orlando.