Auntea Jenny Launches Fiber-Focused Tea Range in China

Auntea Jenny launched a new fiber-focused tea range in China, capitalizing on the digestive health trend. The Silicon Review reports on the five functional drinks targeting gut health and weight management.

Auntea Jenny, one of China‘s largest bubble tea chains, has launched a new range of fiber-focused teas, marking a strategic shift toward functional beverages as Chinese consumers increasingly prioritize digestive health and weight management.

The new line, called Fibre First, includes five drinks formulated with inulin, a plant-based soluble fiber that supports gut health and promotes satiety. The range includes three milk teas, a fruit tea, and a sugar-free option, all priced between 18 and 28 yuan, or roughly 2.50 to 4.

Fiber tea drinks represent a departure from the traditional bubble tea market, which has been dominated by sugar-heavy, calorie-dense offerings. Auntea Jenny‘s move follows a 2025 survey by China’s National Health Commission that found 56 percent of Chinese consumers actively seek foods and beverages with functional ingredients, including fiber, probiotics, and protein.

The Fibre First range contains 8 to 12 grams of dietary fiber per serving approximately 30 to 45 percent of the recommended daily intake for adults. Inulin also acts as a prebiotic, feeding beneficial gut bacteria and improving calcium absorption. The drinks are made with low-glycemic sweeteners including stevia and monk fruit, reducing sugar content by 70 percent compared to Auntea Jenny‘s standard offerings.

The launch comes as China‘s bubble tea market matures after years of explosive growth. Industry sales reached $28 billion in 2025, but year-over-year growth slowed to 8 percent from 22 percent in 2021. Major chains are differentiating through premium ingredients, functional claims, and lower-sugar formulations.

By the fourth quarter of 2026, Auntea Jenny expects fiber-focused drinks to account for 15 percent of its total revenue, up from zero at launch. The company is also exploring additional functional lines including collagen-boosting teas and probiotic-infused milk teas.

The Silicon Review‘s analysis indicates that Auntea Jenny’s fiber tea launch reflects a broader shift in China‘s beverage industry: from indulgence to functionality. As consumers become more health-conscious and as government obesity prevention campaigns discourage sugar consumption bubble tea chains must either reformulate or risk losing market share to emerging functional beverage brands.

Q: What is Auntea Jenny‘s new Fibre First tea range?
A: Fibre First is a new line of functional teas formulated with inulin, a plant-based soluble fiber that supports gut health and promotes satiety. The range includes five drinks priced between 18 and 28 yuan, roughly 2.50 to 4.

Q: How much fiber is in each serving of Auntea Jenny’s new tea range?
A: The Fibre First range contains 8 to 12 grams of dietary fiber per serving, which is approximately 30 to 45 percent of the recommended daily intake for adults.

Q: What sweeteners does Auntea Jenny use in its fiber-focused teas?
A: The drinks are made with low-glycemic sweeteners including stevia and monk fruit, reducing sugar content by 70 percent compared to Auntea Jenny‘s standard bubble tea offerings.

Q: Why is Auntea Jenny launching fiber-focused teas now?
A: A 2025 survey by China’s National Health Commission found that 56 percent of Chinese consumers actively seek foods and beverages with functional ingredients, including fiber, probiotics, and protein.

Q: What percentage of Auntea Jenny‘s revenue is expected to come from fiber-focused teas?
A: By the fourth quarter of 2026, Auntea Jenny expects fiber-focused drinks to account for 15 percent of its total revenue, up from zero at launch.

Q: What other functional tea lines is Auntea Jenny exploring?
A: The company is exploring additional functional lines including collagen-boosting teas and probiotic-infused milk teas as it expands its health-focused product portfolio.