Zevia CMO on How Radically Real Soda Is Stepping Up Marketing

Zevia's CMO Amy Taylor discusses the zero sugar soda brand's new marketing push and evolved visual identity. The Silicon Review reports on the company's first major campaign since going public.

Zevia, the zero sugar soda brand, is launching its most ambitious marketing campaign to date as it seeks to capture market share from traditional soda giants. The radicall real soda company has unveiled a new brand identity, website, and advertising campaign called Flip Your Flavor.

The zero sugar soda category has grown 40 percent over the past three years as health-conscious consumers reduce sugar intake. Zevia's CMO Amy Taylor said the brand is stepping up to meet this demand with what she calls adult soda, distinct from the colorful, playful branding of mainstream competitors.

The Flip Your Flavor campaign includes digital video ads, influencer partnerships, and in-store displays across 30,000 retail locations nationwide. Zevia has allocated $25 million for the campaign, its largest marketing investment since the company was founded in 2007.

The brand marketing campaigns emphasize Zevia's six simple ingredients: carbonated water, stevia leaf extract, natural flavors, citric acid, and black carrot or annatto for color. Taylor said the radically real positioning is a direct contrast to the artificial ingredients found in conventional sodas.

Zevia has also revamped its packaging for the first time in five years. The new design features brighter colors and clearer flavor differentiation while maintaining the brands clean aesthetic. The company tested 12 packaging iterations before selecting the final design.

The brand has expanded its distribution significantly in the past year. Zevia is now available in all 50 states and has added 10,000 new retail doors, including expanded placement in Walmart, Kroger, and Target. International expansion is planned for early 2027 starting with Canada and the United Kingdom.

By the fourth quarter of 2026, Zevia expects to achieve its highest quarterly sales in company history, driven by the Flip Your Flavor campaign and summer seasonality. The company is also testing a new sparkling water line, which could launch in 2027 pending consumer response.

The Silicon Review's analysis indicates that Zevia's marketing push reflects a broader shift in the beverage industry. As consumers move away from sugar and artificial ingredients, challenger brands like Zevia have an opening against giants like Coca-Cola and PepsiCo.

Q: What is Zevia's new marketing campaign called?
A: Zevia's new campaign is called Flip Your Flavor. It includes digital video ads, influencer partnerships, and in-store displays across 30,000 retail locations nationwide.

Q: How many simple ingredients does Zevia contain?
A: Zevia contains six simple ingredients: carbonated water, stevia leaf extract, natural flavors, citric acid, and black carrot or annatto for color.

Q: How much is Zevia spending on its new marketing campaign?
A: Zevia has allocated $25 million for the Flip Your Flavor campaign, its largest marketing investment since the company was founded in 2007.

Q: What is Zevia's price point compared to conventional soda?
A: A 12-pack of Zevia retails for approximately 7.99, significantly higher than conventional sodas that are often priced under 6 per 12-pack.

Q: Where is Zevia expanding internationally?
A: International expansion is planned for early 2027 starting with Canada and the United Kingdom.

Q: What new product is Zevia testing?
A: Zevia is testing a new sparkling water line, which could launch in 2027 pending consumer response.