30 Innovative Brands of the Year 2022
The Silicon Review
“Our specialty is engaging with our clients to have their personalities shine through their websites. We want the client to feel a connection to the doula prior to contacting them.”
Having a website is important for small businesses for many different reasons. From building credibility with customers to capturing leads and web visitors, your website should be an accurate representation of your company. Generally, small businesses tend to spend a great deal of money on website design only to do a lot of work by themselves. This, however, ends badly in most cases. If you want your company to be successful in the modern marketplace, you’ve got to have a professional website design.
BloomiDesign is one such renowned website design and marketing company for small businesses. It provides clients with friendly, enthusiastic, and affordable support to businesses to build their credibility, reach more clients, and ultimately generate more sales.
The Silicon Review recently spoke to Kristie Barrett (founder), who serves as the company’s principal website designer. She vividly talked about how BloomiDesign continues to evolve as one of the USA’s innovative website design and marketing platforms for small businesses. Below is an excerpt.
“BloomiDesign is small but rapidly growing company helping other small businesses create custom one-of-a-kind websites. We also include other marketing services. Our sister company ‘Doula Your Brand’ delivers the same services but is directly marketed to Birth and Postpartum Doulas. Our specialty is engaging with our clients to have their personalities shine through their websites. We want the client to feel a connection to the business prior to contacting them.”
Delivering Enhanced Web Experience
Website is a reflection of a brand and everything that it stands for. It is usually one of the first things people look at to get to know a brand and therefore helps form the first impression. Kristie herself, being a website designer, knows the key elements that make a website exceptional. She aims to provide affordable and stunning website design and marketing specifically for Doula brands that wish to start and/or grow their businesses.
“Being a website designer, it can be really easy to slack on our own websites. Knowing that our websites are the most important marketing tool to get business, we make sure that everything is looking good and change things if needed. We didn’t know who our target market was other than other small businesses when we started. As we are growing and catering to more and more doulas, we are able to create a website with clearer design elements. The platform we use to create websites has SEO built-in, so that is extremely helpful in cutting back on time to optimize the website.”
Innovation Paradigm: Combining Technology and Creativity
Technology continues to evolve as humans find new ways to innovate, doing things faster and with more flair than they did before. BloomiDesign is always looking ahead to discover new technologies that can catapult them to a brighter future.
Kristie Barrett emphasized, “The best thing technology helps with is streamlining day-to-day mundane tasks. The more we can automate the better. We love turning around and helping our clients get the same systems in place for their business.”
She further added, “If you take our doula clients solely, 90 percent of them are terrified of technology and creating their website. It is our pleasure to make them something unique to their services while using a platform that is easy for them to use after making changes to their website. This technology has been a huge reason why we are continually sent referrals. We aim to offer our clients the caring support they give their clients but in a different way. We use Canva for 90 percent of our design work for website design and all other marketing services we offer, so understanding design and using a platform like Canva has been a major contributing factor to our success.”
“There are so many incredible products out there designed for startup and small businesses that we have embraced them and work hard to get the most out of each system we use. Two such apps that we are really fond of is WaveApps.com to do our accounting and invoicing clients. The other is HoneyBook.com for keeping track of all our projects and clients and making sure we are keeping in touch and getting tasks done on time.”
Implementing Customer-First Strategy
BloomiDesign always considers its customers as the top-most priority. The company aims to meet customer needs and create amazing experiences.
“We don’t sugar coat things, and one of the wonderful parts of being a Doula is they also create business by referrals, and their websites will typically never be a high traffic site, but the people that want to find it they can! All our websites are indexed with Google and Bing, and we suggest other ways for businesses to really up their exposure, including social media posting and creating a Google my business page. We work with our customers to expect realistic goals and expectations. A website just launching has a long way to go before it’s ranking on Google or Bing,” Kristie said.
She further added, “Our business is based on customization, and we don’t do templates. To date, we’ve done Rosie the Riveter, Retro, Black and Gold, Pastel, Black with Hot Pink, and Purple websites, all for Doulas. Having these websites reflect Doula’s personality creates an exciting job for us and continues to generate referrals from our clients.”
When asked about the company’s path ahead, Kristie said, “We have just launched Doula Your Business and working on offering new services for Doulas, including Bookkeeping Services and Affiliate Marketing. We are so excited to see what our future holds and looking forward to continuing to get our name out there as the go-to place for small businesses to create a one of a kind stunning SEO optimized website for a fraction of the traditional cost without the hassle of trying to figure out how to make one yourself.”
A Relentlessly Reliable Leader
Kristie Barrett is the Founder and website designer of BloomiDesign. She is a passionate entrepreneur and founder of Doula Your Business. Since starting in graphic design nearly 20 years ago, Kristie has discovered that her lifelong mission is to support fellow business owners by bringing their most cherished vision to life – online. For Kristie, nothing is more rewarding than seeing the look on her clients’ faces when she reveals to them a uniquely customized website that flawlessly embodies everything for which their company stands.