MENA’s largest B2B Healthcare marketplace: Aumet Inc

In the contemporary world we live in; the healthcare segment has many decision-makers interacting to provide better care for patients and also manage the operations effectively. It is an undeniable fact that the healthcare segment is growing exponentially. To make sure that the decision-makers have access to the resources needed to cater to the ever-growing healthcare requirements, there are several B2B marketplaces. Even due to the ongoing pandemic, several companies are frantically looking in all markets to find more inventory as the supply chains segment gets disrupted. As the frontline workers and various other organizations race towards procuring more product suppliers with inventory, it is challenging to find the necessary equipment. The B2B marketplace is certain that it can fuel the growth of the market as a whole, and pioneers will be able to use digitization to make themselves powerful differentiators.

As we know that the internet has completely changed the way people purchase goods and services. We must also know what are the changes happening within the B2B procurement segment to provide a better customer experience. Globally, there are various B2B HealthCare solutions providers delivering excellent services, but Aumet Inc stands out from the rest. Aumet is MENA’s largest B2B Healthcare marketplace. Aumet strongly believes that technology will radically improve decision-making and performance in the healthcare industry. For this reason, the company is building the largest platform for the healthcare field. This platform will help them promote themselves globally, acquire the best products and services on the market, and access essential information for critical business decisions.

Aumet exists in 4 locations globally, Jordan, UAE, France, and The US. We are also scaling to open new offices in KSA and Europe.

In conversation with Yahya Aqel, CEO and Founder of Aumet Inc

Q. What are the challenges you had to face while developing solutions for Aumet? How did you overcome them?

We faced problems with Healthcare professions not being tech savvy, facing issues to find tech talent, fundraising, and reaching to product market fit.

At Aumet we solved the fundraising problem by asking family and friends to invest in us at the beginning, as well as funds from Silicon Valley Right-side capital, Techsters, 500 startups and plugs and Play.

We talked to the users many times and we listened carefully to each single word they said, until we built products that fits with them perfectly, that’s how we solved finding the best fit of a product to our target clients. As well as, getting board of veteran technical advisors who are work with Facebook, Amazon Booking, etc… who helped us to build the right technology in such an industry!

Q. How does your solution align with the existing medical practice?

- Pharmaceutical Distributors challenges:

1. 75% of the Orders are Monthly Repeated orders.
2. 90 min Avg time visit per pharmacy. (+the time needed to reach the pharmacy)
3. 5$ Cost of Each Visit. (+other operational cost).

- Pharmacies Challenges:

1. 15% of Products list are not known by pharmacist.
2. 5% of the Orders come with Errors. 65% of the pharmacies have only 1 monthly visit by large distributor’s sales rep.

- Our Solutions:

1. Full product catalog displayed to the pharmacies 24/7 with stocks availability shown (Upon ERP integration).
2. Available to all pharmacies across the country, even remote ones, so that your sales team can focus on strategic accounts.
3. Configurable grouping of pharmacies to support personalized bonus schemes.
4. Automated workflow for pharmacies with credit terms and limits set by you.
5. Supporting automation of orders and customer feedback, such as edit, cancel returns, WIMS.

Q. Tell us in brief about the new revenue streams generated by your solutions.

We Up-sales Revenue for distributors as we increase their sales from non-moving items through recommendation engine machine which we build that saves cost on pharmacies, especially with other many offer we bring to them.

Q. Many hospitals are focused on the financial aspect of health care and not the quality outcomes. How do you maintain the affordability of your solutions for mass adoption?

One of our goals is to give easier access to people by decreasing both; the cost of the medical products and the medicine delivery time, which helps the HealthCare sector. We are digitalizing the order systems, payments and directly connecting pharmacies with suppliers.

Q. Tell us about your data management system and compliance.

We have “Aumet Hero,” which is our data system that saves every single transaction from connecting suppliers and distrusters and manufacturers to the scientific names of our products. We also have “Pipe Drive,” these are for our lead manufacturers and disturbers that save their history and their products. We also have “Hub Spot” and “Asana.”

Q. Could you brief us on Aumet’s B2B healthcare solution that supports companies with their business decisions and performance?

As the largest B2B healthcare marketplace in the MENA, we are the order management system between pharmacies and drug stores. Through a network of pharmacies using mobile applications, it contributes to increasing communication between the warehouse and the pharmacies is reflected in the marketing of products and communication.

Q. As a serial entrepreneur, what are some of your key leadership traits that drive both your personal and organizational success?

Perseverance, a fast learner, fail-fast, not scared of pivoting, antifragility which is one of our main core values.

Q. What makes your company’s services unique from the rest and how do you manage to stay ahead of the curve?

By having an advanced and an adaptive Technology, user experience, customer centric, innovation, customer services, with huge pool of users using the system.

Q. How do you market your services?

Word of mouth

Q. Do you have any new services ready to be launched?

At Aumet, we have more than 3000 active pharmacies, more than 600 thousand orders annually, and 60 million GMV going between them. We are going to expand even more globally by opening more offices all around the world.

Q. What does the future hold for your company and its customers? Are exciting things on the way?

Aumet has way more things planned to come, we’re going large, and worldwide, our values and principles align with all of the medical field cycles, from the manufacturers to the point of sale to the users, with less cost and faster process and delivery.

Meet the leader behind the success of Aumet Inc

Yahya Aqel is the CEO and Founder of Aumet. Yahya Aqel is a serial entrepreneur that established 4 startups all of them in the Medical field, 2 successful exits, and 1 acquisitioned. Yahya is a great leader that all of his employees look up to with a sharp vision of the future.

“We are at our best when we continuously change. At personal level, this lets us grow into the best version of ourselves. At company level, this puts us at the edge of innovation and experimentation.”