Bastion – Bringing skills spanning strategic thinking to creative execution and everything in between

Bastion is an integrated, full-service marketing and communications agency. It offers a breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management. The company has built Bastion over more than a decade by bringing together world class independent agencies and experts, with complementary skillsets, to deliver a truly integrated communications service offering to its clients. It is a business that thinks wide across the breadth of communications disciplines, with deep expertise in each service offering it delivers. Each of its specialty services are delivered by an industry renowned Managing Director with a team of experts in their field.

Services Built to Deliver Clients Independent Expertise and Agility

Bastion Insights: It delivers market research and insights that seek to improve the experience of brands, products and society. They are fast-paced, customer-centric and culturally attuned. Australia's leading agile insights consultancy using customer communities, human-centered design, behavioral science and cross-cultural insights to ensure their clients keep pace with an evolving Australia. They improve experiences for everyone through human centered design (HCD) principles. They can examine the experience from any perspective – customers, users, community, stakeholders or staff. Experience design covers customer experience (CX), user experience (UX) and service design (SD). Nurturing the power of creative hearts through science brains, they use research to help design better communications through all stages of comms planning. They cover Exploratory & Developmental, Concept Testing & Creative Optimization, and Performance Measurement. The Cross-Cultural Insights team’s expertise focuses on cultural research and consulting, targeting the culturally and linguistically Diverse (CALD) communities residing in Australia. Their research goes deeper to explore the context, and to understand the biases, heuristics, and norms that impact on people’s decision making. Bridging the gap between research and applications to help their clients design communications, interventions, and nudges that inspire real, lasting change.

Bastion Creative: Change is inevitable, but growth is not. They believe that to win at change, you have to create change. Bastion partners with their clients to deliver strategies, campaigns, content and experiences that that create new futures for brands, business and culture. Bastion Creative deploys critical creativity - the intersection of critical thinking and creativity – alongside digital design & experience thinking to deliver positive, growth driving change. Their ideas are evidence-based, strategically informed and creatively powered - delivering impactful, integrated, effective and award-winning work that creates new futures for brands, business and culture. They partner with their clients to deliver strategies, campaigns, content and experiences that that create new futures for brands, business and culture.

Bastion Digital: Great digital work is impossible without data and technology. But it’s also pointless without the user’s experience being taken into consideration. Bastion Digital works across the “full stack”, making sure you’re delivering the best for your audience, efficiently. They help their clients solve complex digital problems and mobilize their technology by bringing expertise that spans digital channels, marketing disciplines and technical practices. They tap into their decades of Senior & C-Level Leadership experience to provide advice on digital strategies, processes, solution designs and technology roadmaps. The goal is to help businesses leverage the power of digital tools to achieve their objectives and stay competitive in today's fast-paced, online marketplace. They span the gap between Marketing and Technology Executives to help design and implement integrated technology stacks that give a competitive advantage, and work with marketers to squeeze every last drop of value from them. Designing detailed campaign architectures that extract value from all available technology, they can better create, optimize and measure the pathways from initial engagement, all the way to the desired outcome. They are all about creating web solutions that deliver tangible results, drive growth, and provide high-quality experiences for their clients and their customers. Their team works together with a depth and width of experience, including Web Strategy, UX, UI Design, CRO, and SEO, to create cohesive solutions that are optimized for performance. They specialize in creating Websites, Landing Pages, Web Applications, E-Commerce Stores, Internal-Tools, and Micro-experiences that are designed to help businesses achieve their goals through their nimble approach to business.

Bastion Amplify: It is an integrated PR and communications agency that helps brands stand out through strategic, creative and impactful storytelling. Across national network, their team of over 40 specialists spans PR, media, social, influencers, content creators, copywriters and creative thinkers. They put their clients first, are all in and aren’t afraid to challenge the status quo. Their teams are deeply experienced in technology, property, consumer brands, retail and sport and they’ve had the pleasure to work with some of the best brands in these industries for more than 15 years. Their talented team of amazing humans (and a few dogs and cats) bring broad experience, expertise and passion to what they do each day. Their diverse backgrounds drive their culture and their collaborative ethos. They give their people the chance to work on a breadth of clients across a range of sectors, which creates an environment of innovation and cross pollination. Their ‘roll up the sleeves’ approach to getting their work done has built a workplace grounded in equality and teamwork.  When it comes to results, they’re what they’re focused on. They care about more than just column inches and social reactions. They strive to deliver meaningful change that makes a difference commercially and for their community.

Jack Watts | Group CEO

Since 2019, Jack has led and driven Bastion’s growth to become the largest independent Agency in Australasia with a growing presence in the USA. As Group CEO, Jack is hands on day-to-day with Bastion’s global team, client base, service and geographical expansion. Jack is driven to ensure that anyone – client or colleague – that walks through one of the many yellow Bastion doors around the globe has a world class experience.

"We are on a mission to create the Agency for the new world. An Agency that thinks wide across every communications discipline and delivers deep expertise within every service we provide."