Digital Uncut – Data-led digital marketing agency for scaling startups and freeing organizations to focus on the bigger-picture thinking

Digital marketing is now highly prevalent in their day to day lives. But it hasn’t really been around that long. This style of marketing dates back to the 1990s, when the idea of selling products and advertising services through the internet first took off. Interest and developments in the internet and digital devices soon skyrocketed, to the point when almost all of us have a smartphone within their reach for most of the day.  Today, digital marketing can be defined as a form of advertising and selling that uses the internet. This might be via a desktop computer or a mobile device. Digital marketing strategies have long been in widespread use by B2C companies, but the uptake amongst B2B brands has always been a little slower. However, digital marketing campaigns are now on the rise amongst B2B brands, with increasing numbers of companies using digital strategies to attract the attention of their business customers.

Digital Uncut is a data-led digital marketing for scaling startups. Cause as it turns out, the company loves the data, and thereby it is crunching the numbers, testing ideas, and making steady tweaks to campaigns. Digital Uncut wants to see those numbers go up and up as their customers' marketing performance improves steadily over time. That’s really why they are here. To help you maximize your marketing budget, deliver the best possible results, and ultimately scale your startup. By using their advanced data engineering and reporting, they can do exactly that.

The SEO Agency for Scaling Startups

It can often take a long time to start seeing tangible results from your SEO efforts. This can mean spending a lot of time and money without getting much back in return. And worse still, those increases in traffic don’t always mean increases in revenue. That’s why it’s so important to take a scientific, data-driven approach to SEO. By focusing on the keywords most likely to generate revenue, you’ll start seeing results sooner and get a much better ROI. Keyword research is the cornerstone of any effective SEO strategy. By uncovering what your customers are searching for, they are able to identify short-tail and long-tail keywords that will deliver the highest-quality, revenue-generating traffic. They also cast an eye on your competitors, figuring out their strategy and tactics and using them to guide yours. Everything is captured in a central document to provide clear oversight and collaboration across your SEO and PPC campaigns. You get a detailed document outlining their findings and recommendations, prioritizing anything that will have a real impact on your target keyword positions. Whether you need instant implementation from the devs, or simply need us to plug into your existing dev team, they can provide automated checks, manual reviews, and ongoing practical advice on improving your technical SEO. Armed with your target keywords, they fill any content gaps with well-researched, high-quality content. This not only helps you rank higher, but also fosters stronger relationships with your future customers.

Delivering ROI and Revenue with Data-Driven PPC

The success of your PPC campaigns lies in having a thorough strategy in place. They will conduct in-depth research into your target markets and competitors to drive recommendations for channels and campaigns. The focus here is on optimizing for quality over quantity. Digital Uncut will also provide clear guides on which creative will work best with your strategy, factoring in copy and visuals in line with your brand guidelines. Starting with your all-important campaign structure and setting up conversion tracking, the company builds out your various PPC campaigns so they’re as effective as possible. By keeping on top of the entire latest ad platform changes to make sure they are using each effectively. This includes your own data pipelines and further support beyond paid media if needed. It means fewer errors and more time to focus on higher-level strategic thinking and important tasks that drive ROI.

Building Stronger Foundations with Data-Driven Web Development

If you’re spending your marketing budget to send leads to a site that doesn’t convert, then you’re literally wasting your money. Bad UI and UX, technical SEO issues; these are things you need to fix before you bring in leads. In order to turn your site into a sales machine, they analyze data from actual prospects, testing and tweaking at every stage from wire framing to final build. To improve your search ranking, the company considers any technical SEO and keywords, as well as any content that will help your site deliver traffic long after launch. Digital Uncut also consider the ROI of your site, integrating with your CRM where possible to make sure there are no gaps in your funnel. Digital Uncut's focus is on the WordPress and Shopify platforms, both powerful enough to accommodate your needs now and in the future. They also make sure your site is designed with mobiles and other devices in mind to provide your customers with the best possible experience.

Sam Martin-Ross | Founder & MD

With experience in agencies and startups, Sam saw a gap in the market and Digital Uncut was born. Sam’s goal is to make Digital Uncut the global digital agency for scaling startups, whose influence and culture allows us to have a significant philanthropic impact.

When Sam isn’t working, which isn’t often, he spends time with his daughter or playing video games.

"We combine the power of data with the expertise of our knowledgeable team to bring together a powerhouse of information that rapidly improves commercial results."