Idearbar – An Integrated Marketing + Media Agency That Empowers Brand Leaders to Drive ROI

In a world where everything is changing, the days of one-way communication are over. Today’s successful business owners have to be creative and create deep connections with their customers if they want any chance in today’s marketplace. So what then? You might ask yourself…Enter the integrated marketing agency! You may want to consider hiring an integrated marketing agency because they can use their cutting-edge technology and creativity in order to provide you with a well-thought-out, cohesive campaign for your business. This will make it easier for you so that all the hard work of converting leads into clients is done by professionals who have perfected this art form. An integrated marketing agency is the best way to get your brand the attention it deserves; because you’re busy working in your business, your agency partner can get you a new business with a marketing strategy and then execute it.

Ideabar is one such integrated marketing + media agency that tells powerful brand stories. They are data-driven, wildly creative and fluent in all media. The company's brand strategists, creative professionals, research analysts and media planners' measure success by the client’s ROI and smiling faces. Ideabar is based in sunny Palm Beach, Florida, and Atlanta, Georgia. Their parent company Cox Enterprises, a private, global, values-driven corporation with 55,000 employees and $21 Billion in annual revenue, has been investing in long-term growth since 1898.

Integrated Marketing is now Made Simple

Integrated Branding: At the core of every good marketing + media idea is a brand promise that propels the business forward. Their branding services establish fundamental clarity to guide all tactical marketing + media efforts. Ideabar’s proprietary brand-building process, led by the brand strategists establishes the brand positioning, visual identity system and communication map. Ideabar insights inform the clients’ positioning, branding and media plans. They license a robust portfolio of data sets and build custom proprietary studies. Their in-house research team is known for its responsiveness and intellectual rigor. The pros in their award-winning creative shop develop creative campaigns in all media. The firm cultivates a talented team of graphic artists, copywriters, photographers and videographers. They work hand-in-hand with clients exploring marketing strategies and finding innovative ways to deliver results that are efficient and with the highest ROI.  This includes public relations (PR), sales promotions, market research, customer identification/segmentation, and understanding competitors or other brands within the same industry for competitive analysis.

Integrated Media: As digital natives fluent in all media, their experienced, in-house strategists + buyers create data-driven media plans + buy media that drives results across all channels. A combination of art and science, the strategic media planning is grounded in data. That insight driven approach using first and third-party data and custom proprietary research drives better results for their clients. They believe in the power of relationships.  Those deep partnerships are the foundation of their buying discipline which spans decades of national and local buying expertise across all media and all audiences. Develop customized dashboards based on client needs that consolidate real-time data intelligence across data sources. These actionable insights drive optimization and future recommendations fueling strategic growth for clients. Search Engine Marketing (SEM) promotes your website via paid ads on search engine results pages to reach new customers. As a Premier Google AdWords partner, they combine their Google AdWords certified in-house and in-market expertise with technology to drive best-in-class results. Create and manage authentic engagement driven influencer marketing campaigns as a piece of overall media strategy.  They vet and secure talent, manage content creation, and create holistic posting strategy across platforms.

Amy Royster | Founder + Managing Director

Amy founded Ideabar in 2012 for Cox Enterprises. A modern storyteller with 20 years of experience spanning journalism, media and advertising, she is tenaciously curious. She created Ideabar in the fearless pursuit of relevant ways to tell powerful brand stories. She is passionate about new forms of storytelling, branding, media and advertising. She cultivates diverse talent, embracing mothers of young children in leadership roles and leading a team that is 40% minority and 65% female. She holds a B.A. in Creative Writing and M.A. of International Studies, but received her best education moving around the country as a child, working as a journalist for a decade and seeking collaborations with inspirational people.

Amy loves her family, clear water, fly fishing, sleeping under the stars and traveling to new places. She dislikes cardboard. Amy is a published author, has won numerous writing, design and advertising awards, and frequently volunteers in leadership roles with nonprofits in the Palm Beach community she calls home.

"We attract thought leaders from around the world who are energized by Ideabar’s purpose-driven clients, our diverse and collaborative culture, and the legacy of our parent company Cox Enterprises, Inc."