Nick Bonfiglio, Syncari Co-Founder and CEO: “Identify key revenue signals and use them to automate workflows across every system in the customer journey, all from one place”

The Silicon Review

Data automation is seen as a vital contributor to the long-term viability of businesses. The International Data Center (IDC) predicts that by 2025, the total amount of data generated worldwide will reach 163 zettabytes. That is ten times as much data as was recorded in 2016, or 163 trillion gigabytes. Such increased data growth can present difficulties for businesses. For data management, analytics, and automation, how would you gather, filter, and compile it? It would be a huge undertaking to complete the entire process. Don’t worry; data automation will save the day!

Globally there are various companies delivering excellent data automation services, but Syncari stands out from the rest. Syncari is a customer data automation platform that helps businesses align, analyze, and activate their data across different applications and systems. As the world becomes increasingly digital, the need for accurate and reliable data has become more important than ever. Syncari helps companies tackle this challenge by providing them with a robust platform that allows them to manage their data more efficiently.

In conversation with Nick Bonfiglio, CEO of Syncari

Q. How does data help you in evaluation of industry developments?

Syncari relies on data to evaluate industry developments and make informed business decisions including:

Market segmentation: Syncari uses demographic and behavioral data about our customers, prospects, partners and social network to identify what personas in different verticals would most benefit from our product and services.
Customer insights: Syncari uses product usage data to gain insights into customers’ product usage, preferences, and needs. By analyzing data on customer interactions, feedback, and usage patterns, Syncari can develop a deeper understanding of our customers and tailor products and services to better meet their needs.
Predictive analytics: By using data to build predictive models, Syncari can forecast future industry trends and customer behavior. This information can help Syncari anticipate changes in the industry and adjust our strategy.

Q. Storing big data, particularly sensitive data, can make companies a more attractive target for cyberattackers. How secure is your offering?

Syncari is a customer data automation platform that offers a HIPAA and SOC II Type II -compliant solution for storing sensitive data. We provide a robust set of security measures to ensure the confidentiality, integrity, and availability of sensitive data. Syncari uses access controls to limit access to sensitive data to authorized personnel only. This is done through user authentication and authorization mechanisms, such as two-factor authentication and role-based access control, to ensure that only those who need access to the data can access it.

In addition, Syncari implements monitoring and auditing features to detect and respond to security incidents in real-time. This includes monitoring for unusual activity, such as attempted unauthorized access, and logging all user activity for auditing purposes. Finally, Syncari regularly undergoes third-party audits and penetration testing to ensure that its security measures are effective and up-to-date with the latest industry standards.

Q. If you had one piece of advice to someone just starting out, what would it be?

Steve Jobs had said it best in his quote, ‘You have to start with the customer experience and work back toward technology.’ It’s easy to prioritize technology over other aspects of the business. However, this approach can lead to missed opportunities. My advice would be to take a customer-centric approach and focus on the needs and expectations of customers first and then work backward to identify the processes and technologies that can help meet those needs.

Q. Do you have any new services ready to be launched?

We recently launched Syncari Insights, a no-code data visualization solution that enables companies to better understand what drives business performance. This includes visibility into data across the entire customer lifecycle with a unified data set powered by our elastic data model. With Insights, businesses now have access to consistent, cross-functional metrics, and trustworthy insights.

Q. What does the future hold for your company and its customers? Are exciting things on the way?

In the future, Syncari is poised to bring even more exciting innovations to its customers, such as predictive analytics and machine learning. These technologies have the potential to revolutionize the way businesses manage and use their data, and Syncari is at the forefront of this transformation. One of the key benefits of predictive analytics is that it can help businesses identify patterns and trends in their data that might otherwise be missed. By analyzing large amounts of data, predictive analytics algorithms can identify correlations and make predictions about future events or trends. This can be particularly useful for businesses that operate in fast-moving industries or that need to stay ahead of the competition.

Machine learning, on the other hand, is a type of artificial intelligence that allows systems to learn and improve over time without being explicitly programmed. This can be incredibly useful for businesses that have large amounts of data but don’t have the resources to analyze it all manually. By using machine learning algorithms, businesses can automate many of the tasks associated with managing their data, freeing up time and resources to focus on other important areas of the business. Syncari is already working on integrating predictive analytics and machine learning into its platform, and the results are promising. By combining these cutting-edge technologies with its existing data management capabilities, Syncari is helping businesses stay ahead of the curve and drive better results.

In summary, the future for Syncari and its customers is bright. With exciting new technologies like predictive analytics and machine learning on the horizon, Syncari is well-positioned to help businesses unlock the full potential of their data and drive better business outcomes. Whether you’re a small startup or a large enterprise, Syncari has the tools and expertise to help you succeed now.

Meet the leader behind the success of Syncari

Nick Bonfiglio is the CEO and Co-Founder of Syncari, where he’s helping GTM teams solve costly data inconsistencies across their tech stack with complete, no-code data automation. Before Syncari, Nick was Co-Founder and CEO at Aptrinsic (acquired by Gainsight) and EVP, Global Product at Marketo (acquired by Adobe), where he both solved the sync problem across systems and played a role in the rise of new positions in the enterprise like RevOps, Marketing Ops, and Customer Success Ops.

Neelesh Shastry is the Chief Technology Officer and Co-Founder at Syncari, plays a key role in developing the company's innovative data automation platform, which helps businesses automate complex data workflows, eliminate manual data entry, and streamline data management processes. Prior to joining Syncari, Neelesh honed his skills working in a variety of roles across the technology industry. He holds a Bachelor of Science degree in Computer Science and Engineering from the Indian Institute of Technology, Delhi, and has worked for several prominent companies, including Market, SAP, and Oracle.