Morphio – Helping Marketers Be More Awesome, Effective, and Happy with Cutting-Edge AI-Based Solutions

As Google, Facebook, Instagram and LinkedIn battle for the lion’s share of advertising dollars their use of artificial intelligence and machine learning are evolving at a breakneck pace. Each ad platform operates differently and they are all becoming increasingly complex for digital marketers to understand and navigate. Successful optimization today requires sophisticated tracking and creative problem solving that spans complex cross-platform funnels and remarketing systems. Over the past decade, Digital Marketers have learned that sustainable ROI requires bulletproof tracking, consistent and frequent experiments and creative optimizations across the entire buyer journey. However, more ‘arms and legs’ to scale marketing teams is no longer a sustainable strategy. While the intersection of Artificial Intelligence and marketing is still in its infancy, a clear demand for AI is starting to emerge.

Morphio is a leading digital performance monitoring and insights tool that protects and improves marketing results. Its AI uses data from connected platforms to project performance trends - so at the first sign of results not tracking, you’ll know about it. Morphio will direct you straight to the heart of the issue and let you know how to get things back on track. It’s a workflow for digital marketers to keep results on-track and an early warning system so your back is always covered - putting time back in your day to think big picture.

Providing Industry-Leading Digital Performance Monitoring Solutions

Budget Insights: Morphio gives you time-saving suggestions to improve the performance of your PPC budgeting strategy. Updated daily, Morphio pulls the media spend from each of your connected advertising platforms to forecast performance and calculate opportunities for improvements. Forecasting performance is an identified challenge for every honest marketer. Its AI-powered approach to forecasting and performance analysis will bring consistency to your agency while reducing the time your team spends wrangling data. It forecasts your daily media spend, ad clicks and conversions – every day, in minutes – so the team can stop chasing data and debating math models. Morphio’s optimization algorithm uses a neural network to assign performance-related weights and bias’ to calculate opportunities for more efficient media spend at the advertising campaign level.

AI-Powered Budget Monitoring: Morphio monitors the pace of your digital advertising spends and alerts you to avoid overspending or underspending your ad dollars. Morphio's AI helps your team control your digital media spend on Google Ads, Facebook Ads, LinkedIn Ads and Microsoft Advertising. Morphio pulls the daily spend from your connected ad platforms such as Google Ads and Facebook Ads and compares the actual spend against your target budget. It monitors the pacing of your digital advertising spend on a monthly basis, within custom date ranges or against a lifetime spend. Enhanced budget monitoring keeps track of a group of campaigns from one ad platform (such as all of your generic paid search campaigns) or a group of campaigns from multiple ad platforms (such as your retargeting campaigns on Facebook and LinkedIn).

Performance Anomalies: Back when Morphio was first starting, they looked at how they could make digital marketers more efficient and discovered there’s one task that takes more time than any other investigation. It trawls through platforms and campaigns looking for anomalous data. Morphio’s anomalies feature is designed to cut out that investigation time by point digital marketers straight to where KPIs are exhibiting negative trends. After you connect your analytics and advertising platforms, Morphio learns how your business performs and predicts expected future behavior. When a significant difference from the expected behavior is detected – Morphio alerts you.

Customized Performance Alerts: A second pair of eyes on your accounts, an engine warning light, Morphio’s alert system gets called a lot of things, but it’s all about: protection. Managing multiple clients and/or big budget across multiple platforms and campaigns leaves a lot of room for risk. Once you’ve integrated your ad platforms you are able to take advantage of Morphio’s alert system. Via settings you are able to complete a custom alert profile per client to select which goals, which budgets, what thresholds need to be broken, and how frequently you want to be notified. The alerts will populate in the platform itself, but you can also have them sent to your email or via Slack, to ensure that you don’t miss anything. Catch negative trends before they become negative results and de-risk your digital marketing.

Dave Bunce | Chief Executive Officer

Dave is an eager entrepreneur with a passion for creating scalable business growth. Dave thrives on combining historically siloed functions to enable marketing teams to scale. Using his experience as a public accountant, and later a digital agency COO, Dave brings a combination of operational and finance expertise and an entrepreneurial mindset to his leadership of the team.

"Morphio’s predictive monitoring tools and forecasting software includes anomaly detection for a wide spectrum of digital marketing key performance indicators (KPIs) and forecasting to optimize media budget."