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November Monthly Edition 2022

New Breed – Offering a new approach to scaling successful marketing results in revenue performance management sector

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"We believe our customers’ success fuels our own so we operate as a strategic partner and an extension of their teams."

Revenue performance management (RPM) is a systematized approach to optimizing a company’s sales and marketing interactions with potential buyers across a revenue cycle by transforming their approach to people, processes, and technology. Done correctly, it can have a hugely positive effect on marketing ROI and result in considerable top-line growth. Whether you’re running a small business or attempting to trick out the management systems of a 100+ employee behemoth, the key to effective marketing and sales strategies concerns the constant measurement and analysis of customer behavior and how it relates to your sales funnel. RPM helps your business maximize its marketing ROI by taking advantage of the vast amount of data a SaaS company typically has on their customers. The more intensively you can respond to that data, the more actionable insights you can mine from it and the more conversions you’ll find you’re getting per dollar of marketing investment.

New Breed is the premier revenue performance management firm helping clients' improve the way you acquire, retain and expand their customers through tech-enabled marketing, sales and customer success solutions. Unlike a typical agency, its team of experts collaborates with global companies to develop and manage holistic strategies that optimize your entire revenue stream to accelerate your growth. Not only do they address the entire buyer’s journey, they have developed predictable, measurable and proven processes to do so. The company also specializes in the technology stack needed to execute these strategies through their partnerships with HubSpot, SaaSWorks, Salesforce, Drift, and Vidyard.

Leveraging Best-in-Class Revenue Management Solutions and Services

Marketing Solutions: For companies looking to grow, marketing can’t merely produce leads; it also needs to generate revenue. New Breed's data-driven approach will help you see success across the entirety of your marketing and sales funnel. Its team has the expertise to strategize and implement every marketing effort your company needs to grow. They will partner with you to become an extension of your team so your employees can focus on what they do best, and they will take care of the rest.

Sales Solutions: When your sales team is focusing their efforts on high-quality prospects and leveraging a sales process centered on demonstrating value, they’re guaranteed to bring in more revenue. Too often, sales and marketing teams are working against each other. Their lack of collaboration and communication is an impediment to your company’s growth. But, with the right processes and operations in place, your marketing efforts can feed into your sales tactics so both teams can work toward the same goal: revenue. For your marketing and sales communications to reach their intended audience and successfully nurture your prospects, you need operational processes like integrations, reporting, contact management, lead scoring and form strategy functioning properly. Its team of technical experts knows HubSpot and Salesforce inside and out and will clean up your portal and set up processes that will increase efficiency and results.

Customer Experience Management: How well you service your customers is core to your business’s scalability. It’s vital to continuously provide them with value and understand how you’re helping them achieve their goals. They dig into every touchpoint in order to power customer-centric engagements. They will help your team focus their time and energy on the activities that’ll have the highest impact on your customers and your company. From identifying your best customer segments to creating playbooks that’ll help you be more proactive, New Breed’s services will equip you with the tools and information you need to best serve your customers so you can retain and expand them.

Revenue Operations: For companies looking to grow, marketing can’t merely produce leads; it also needs to generate revenue. Their data-driven approach will help you see success across the entirety of your marketing and sales funnel. In order for your business to be successful, your marketing, sales and service teams need to be on the same page. Revenue operations (RevOps) is the key to making that happen. RevOps is the convergence of marketing, sales and services operations to drive accountability, efficiency and adoption across teams and platforms. The RevOps experts will optimize your company’s processes so you can function more effectively.

Patrick Biddiscombe | CEO

He is experienced Chief Executive Officer with a demonstrated history of working in the marketing and advertising industry. Patrick is skilled in negotiation, analytical skills, sales, entrepreneurship, and Customer Relationship Management (CRM). He is a strong business development professional with a B.S. Business Administration focused in Entrepreneurship/Entrepreneurial Studies from University of Vermont.

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