Your Partner in Transforming Hospitality Assets: Black Briar Advisors

The hospitality sector is renowned for its resilience in the face of unexpected crises, economic downturns, and shifting consumer preferences. Despite this, hotel assets may occasionally face operational and financial challenges. These distressed hotel assets can be successfully revived through tactical reorganization and a proactive strategy. A comprehensive approach that addresses financial, operational, marketing, and human resource aspects is necessary for restructuring a distressed hotel. By conducting an in-depth evaluation, implementing effective strategies, and continuously monitoring performance, a distressed hotel can be transformed into a thriving and enduring asset. Though the process may be arduous, armed with the right knowledge, unwavering commitment, and hard work, the reorganized hotel can reclaim its place as a dominant force in the dynamic hospitality sector. Globally there are various companies delivering excellent solutions for distressed asset management, but Black Briar Advisors stands out from the rest. Black Briar was formed in March of 2020 just after the pandemic hit. At that time many hotels were closing down around the world and there was a huge demand for companies who could think outside of the box and solve complex problems. The entire platform was built around repositioning or repurposing hotel and resort assets to survive the pandemic and then thrive coming out of it.

At Black Briar, the team’s philosophy for successful hotel management is not only an understanding of the requirements of ownership, but an embodiment of this viewpoint in all aspects. From its corporate leaders and professional management teams to its dedicated associates, Black Briar is all operators at heart. The company is comprised of deeply committed industry veterans, focused on a practical, positive, and proactive approach as the driving force. This proven formula of the dedication to exceed expectations, while ensuring its associates thrive, enhances the overall management experience. Black Briar Advisors is a full-service real estate investment company that specializes in the acquisition, repositioning and turnaround of distressed real estate assets but the company is mostly known for its ability to take underperforming distressed assets and make them profitable. There are many different ways to accomplish this and every opportunity has its own unique challenges, but the key is to think outside of the box and create and execute a new business plan that fit the narrative or unique circumstances that you find yourself in. This includes everything hotel operations to repositioning and or repurposing the asset itself.

Facing the challenges and staying ahead of the curve

The obvious challenge is the fact that you always begin with an unsolvable problem. In most cases, when Black Briar gets the call the ownership group has already tried all of the conventional methods. One of the things that Black Briar does better than anyone is taking the approach that every problem has a solution. The company goes back to the beginning and follows its process without skipping any steps or making any assumptions. Generally, when Black Briar is done with underwriting, it has a very clear picture of what the problems are and a pretty good understanding of what it will take to turn the asset. The hardest part is the capital required in many cases and the execution of the turnaround plan.

At Black Briar Advisors the team is constantly preaching the fact that they cannot be outworked. To be in the top 1% you have to willing to do what the other 99% won’t do. Simply put Black Briar is always willing to outwork its competition. The company loves adversity and meets it head on. If it is not hard then everyone would be doing it. The fact that Black Briar works in a high stress profession in which outcomes are earned is the only way that the company would have it. It makes Black Briar unique and guarantees success.

Path ahead for Black Briar

Black Briar is now really focused on consistency and getting better at what it does every day. Black Briar is an expert at everything distressed real estate and looking to continually grow its platform and build a bigger and better company. There are always exciting things going on at Black Briar Advisors. The company is constantly building and training its new leaders to take it into the future and meet the challenges of tomorrow for its customers and clients. The future is bright from where it is positioned right now. Black Briar is highly motivated and eager to meet the next set of challenges. Black Briar was built for this!

Meet the leader behind the success of Black Briar Advisors

Stephen Nalley is an American Real Estate Executive, Entrepreneur, Veteran, Author and the Founder & CEO of Black Briar Advisors, which is a full service real estate investment company that specializes in the acquisition, repositioning and turnaround of distressed real estate assets. Over the past 20 years, Stephen has participated in the ownership of over 100 hotel & resort assets and has asset managed over $2B in distressed real estate assets. Prior to Stephen’s professional career, he served in the United States Army as a Light Infantry Squad Leader with the Army’s Elite 10th Mountain Division and the 2145th in the US Army Reserves.

Stephen earned a Bachelor of Science Degree in Healthcare Administration from the University of North Florida, Masters in Business Administration and Doctorate in Business Administration for the University of Atlanta, as well as, a Law Degree from the University Of Washington School Of Law. Stephen is a Certified Hotel Administrator through the American Hotel & Lodging Association and is a Member of the Forbes Business Council, as well as, a Writer for the Entrepreneur Leadership Network Stephen is also the Author of 5 books including: The Ultimate Guide to Managing Distressed Hotel Assets”, “Relentless Pursuit: The Foundations and Principles of Success”, The Foundations and Principles of Mental Toughness”, The Foundation & Principles of Real Estate Investing”, and “The Foundations and Principles of Leadership”.

“Whether you’re facing financial distress, struggling with underperforming properties, or seeking to capitalize on new opportunities, our dedicated team of experts is here to guide you every step of the way.”