50 Fastest Growing Companies of the Year 2020

An easy-to-use business process management platform provider for frontline employees in HR, Finance, Marketing and Customer Service: Pipefy


Traditional workflows are filled with manual tasks that are error-prone, expensive, and time-consuming. By adopting automated workflows teams can make significant improvements in efficiency and speed. When high volumes of repetitive tasks can be executed through process automation, you get more time to focus on your team, customers, and stakeholders.

Usually, digital transformation and automation requires strong technical expertise, but with Pipefy’s solutions, even non-technical personnel can create automated workflows that ensure efficient and error-proof operations in departments like Finance, Customer Service, HR, and Marketing. Without IT support, a user can easily set up the steps that need to be followed for a given process (Purchasing, Customer Onboarding, and Recruiting, for example) to run and ensure that some conditions are always met. They can independently automate activities within these processes, such as sending emails, creating new demands, assigning tasks to teammates, requesting approvals, and passing information over to other departments. Pipefy was founded in 2014, and it is based in San Francisco, California.

In conversation with Alessio Alionço, Founder and CEO of Pipefy

Q. How can we contain the cost through process automation?

Companies are able to gain a greater ROI with their existing resources by automating with Pipefy. With less focus on manual tasks, key contributors can gain speed and efficiency while focusing on strategic initiatives and activities.

A concern for business owners and employees is that automated business processes eventually eliminate certain jobs. What do you have to say about that?

We’re not replacing people with Pipefy; we’re empowering them to do more. As a “People First” company ourselves, we understand the value each employee brings to a company. Our tools provide a platform to make your employees more efficient. We automate manual tasks, like sending emails or updating spreadsheets that often take away from a person’s ability to innovate or strategize. Through automation, we’re able to give valuable time back to your teams.

Q. What are the main pain points your solution addresses?

Teams often struggle to balance all the moving parts needed to keep their businesses healthy. Lack of visibility and disparate tools adds confusion and increases the opportunity for error. Standardizing and automating processes can help your team minimize mistakes, improve collaboration, and increase productivity.

Q. Organizations often see process management or workflow management as a simple tool or a consultant recommended new technology. Do you think it is mandatory for businesses to embrace process management/automation to increase operational efficiency?

Yes. With a soaring degree of complexity in a fast-moving environment, companies of all sizes are looking for secure, robust, and scalable ways to reduce costs and increase margins. Optimizing and automating processes can mean huge gains once a company becomes able to measure process performance, spot bottlenecks, and improve their operations.

Q. How do you deal with the “never ending change” in digital transformation?

You’d be hard-pressed to find a company that isn’t planning for or in the process of some sort of digital transformation. Pipefy’s platform is unique in the market in the sense that we’re able to engage with companies at the team level. Our simple implementation allows companies to accomplish one step in the digital transformation path that many fail - cultural transformation. Companies will often try to adopt cultural transformation before adopting a tool. In the absence of context, these efforts are often lost. Our platform allows teams to adopt business transformation first, followed by organizational adoption, thus making them more successful. Our tool is also extremely scalable. We can support a team of two or a large enterprise, meaning we can scale with your business at a fraction of our competitors’ cost.

Q. How do you market your services?

Our key audiences are in the Human Resources, Customer Service, Finance, and Marketing verticals. Because our platform easily adapts to teams and companies of various sizes, Pipefy appeals to leaders ranging all the way from a high-level executive to a front-line manager. Pipefy’s ability to help teams streamline operations, standardize and automate processes, improve communication, and provide end-to-end visibility makes us an asset for any company looking to improve or standardize their workflow processes.

Q. Do you have any new services ready to be launched?

Absolutely! We are constantly evolving our product to improve the experience of do-ers. The managers, requesters, and frontline workers tasked with getting jobs done quickly and efficiently. For Pipefy, that means adding new integration capabilities to our portfolio, refining our UI/UX, increasing automation capabilities, and refreshing our mobile app.

Meet the leader behind the success of Pipefy

Alessio Alionço is the Founder and CEO of Pipefy. He is a former mergers and acquisitions consultant and Lean Six Sigma black belt who experienced deep frustration with the inflexibility, poor user experience, and cost of the process management tools available in the market. As a consultant, he knew that it would take weeks, if not months, for him to get IT support to implement new processes or improvements. Pipefy was born out of his own struggle, as a tool that would empower frontline workers to build and automate their own workflows independently.

“Gain control of soaring service request volumes through easy to use, enterprise-class process automation.”