UnsubCentral: Maximize Your Revenue through Compliant Outbound Marketing

Founded in 2004, UnsubCentral is the industry leading suppression list management solution. The UnsubCentral web-based software-as-a-service (SaaS) platform gives advertisers a Compliance Command Center that enables complete automation, monitoring and on-demand, secure distribution of their suppression files and consumer opt-out requests. UnsubCentral also serves as a centralized opt-out System of Record, so that all opt-out requests are captured and tracked, regardless of campaign or channel origin.

UnsubCentral's customizable solutions create a secure environment for managing opt-out and smart lists across sales, marketing, and promotions. "The interface is extremely easy to use and implementation was a breeze. Our account was set up in less than 24 hours," said Julia Matseikovich, VP of Revenue at HealthCare.com.

Outbound Email Compliance Filter

It’s easy to send an email. It’s also easy to send it to the wrong person. The UnsubCentral Outbound Email Compliance Filter for Office 365 applies an extra layer of security that makes it easier to deliver a message to the right person.

Every business structure is different with varying levels of permissions. To accommodate all businesses, the Outbound Email Compliance Filter can be customized to the preferences.

Admin-Managed:

• Determine company-wide enforcement rules that cannot be altered by individual team members
• No extra steps needed from your teams that are constantly sending messages with all configurations set up
• Set it and forget it! Administrators can fully rely on the filter at all times to suppress contacts from messages sent from any company email

User-Managed:

• Modify enforcement rules for different outreach purposes
• Better manage permissions for specific instances, such as help desk responses and customer service
• Gain insight into suppression lists and complex data that the tool generates for every message sent

Suppression List Management

Manually managing email opt-outs data takes time, wastes resources, and puts email compliance and brand-integrity at risk. UnsubCentral simplifies the process across your email channels with efficiency and consistency.

UnsubCentral has been a trusted email list security and distribution platform for Fortune 500 brands for more than 14 years. The company works efficiently and effectively to scrub and centralize their email suppression lists and preferences across platforms. The company provides an interface with robust functionality and automated features to collect, manage, and distribute suppression lists.

UnsubCentral’s robust suite of APIs, automated transfers, and syndication provide seamless and secure data integration with affiliate networks, Email Service Providers (ESPs), FTP and SFTP servers, HTTP remote sites, and other customer data platforms.

The company provides the simplest way to share email suppression lists so clients no longer have to move opt-out data manually. They integrate with CPA networks and affiliate management platforms to seamlessly automate email compliance.

Stop paying for leads you can’t use. UnsubCentral's lead hygiene solution allows its clients to securely store email list data and scrub email lists across multiple partners so clients can avoid duplicate leads and contacting leads who may have already unsubscribed from the communications.

Working with HealthCare.com

Upon launching in 2014, HealthCare.com didn’t work with any partners. After recognizing the opportunity that an affiliate program would afford them, they launched one and included email as an affiliate channel. It was from there that HealthCare.com realized they needed to find a solution on how to best manage their suppression lists and create unsubscribe links across their email partners.

HealthCare.com was onboarded onto UnsubCentral’s brand new platform in September 2015. The HealthCare.com team found the interface to be very approachable and easy to use. From the initial onboarding call to the platform implementation, UnsubCentral was able to set everything up in less than 24 hours. The solution, which was tailored to HealthCare.com’s specific needs and processes, was set up to manage their email unsubscribe links and different suppression lists. UnsubCentral also made sure the platform could create unsubscribe pages and generate custom affiliate keys.

“UnsubCentral is a convenient centralized tool for all our email compliance activities. Setting up new email affiliates live is now as fast as flipping a switch,” said Julia Matseikovich, VP of Revenue, HealthCare.com.

Following a successful onboarding and implementation, HealthCare.com has a user-friendly platform that allows them to track unsubscribes at a granular level, create unique unsubscribe page templates for their users, and most importantly, ensure they are upholding compliance.

About the Leader

Ben Flora, Managing Director

Client success depends on the education, evaluation, and implementation of solutions. As managing director of UnsubCentral, Ben has learned that these three ingredients are essential for the continuous improvement of processes and team performance.

After working for over five years at Google and receiving numerous accolades, he made the transition over to UnsubCentral. He now operates as the managing director and owner of all business operations. He is experienced in running product development processes on time and on budget, and is constantly finding new ways to improve and customize the company's services to better meet a client’s needs.

"UnsubCentral’s robust suite of APIs, automated transfers, and syndication provide seamless and secure data integration with affiliate networks, Email Service Providers (ESPs), FTP and SFTP servers, HTTP remote sites, and other customer data platforms."

"The UnsubCentral Outbound Email Compliance Filter for Office 365 applies an extra layer of security that makes it easier to deliver a message to the right person."

"UnsubCentral's customizable solutions create a secure environment for managing opt-out and smart lists across sales, marketing, and promotions."