Wafy: Saudi’s Leading Discovery Platform

"The platform has added seven new languages to woo international users."

In 2021, The Guardian reported that Saudi Arabia was still 75 percent dependent on oil exports for its budget. This single-source percentage is vastly larger relative to other developed nations that depend on multiple assets to maintain their budgets. To reduce dependence on oil, the Kingdom of Saudi Arabia launched the ‘Saudi Vision 2030’ in 2016. It’s a strategic framework to diversify the economy and develop public service sectors, including education, health, infrastructure, recreation, tourism, etc. The home-grown companies responded well and started preparations that fall in line with the vision.

With that said, we’re thrilled to present Wafy, a Jeddah-based interactive platform. It is a platform of discovery and connection, offering a complete guide to Culture, Entertainment, Sports, and Tourism events.

Over the years, the Wafy team demonstrated consistency, maintained quality, and more importantly, strengthened ties with event organizers, and continued their extensive market research. Unquestionably, the team has developed a comprehensive platform that provides accessible information about these events across Saudi cities.

Today, Wafy is a trusted product leader and has become the preferred platform for discovering Saudi and connection around the nation, region, and world.

Let’s take a closer look at how Wafy is making an impact in this segment.

Robust Digital Capabilities

Wafy’s extremely user-friendly interface is backed by a very well-developed backend support system and that further reflects the platform’s robustness. Wafy is 100 percent crash free as the platform is equipped with a rich digital arsenal. As a result, Wafy has witnessed record growth in traffic and downloads, effectively increasing the conversion rate to over 80 percent. 

Multilingual Wafy Adds 7 New Languages

Wafy has taken the step to improve its global reach by adding content in nine languages, including English and Arabic. This will introduce readers from around the world to Saudi projects that aim to improve the quality of life, attract tourists and elevate investment in the Kingdom. The new languages are Chinese, German, Spanish, French, Turkish, Urdu, and Balinese.

Wide Reach

Wafy is accessible to everyone, regardless of age and gender. Whether users are looking for an easily accessible event, a deeper and exceptional experience, or simply trying to learn about Saudi culture and various tourist destinations, the Wafy app and website have them more than covered.

A Wealth of Data

Wafy’s archive of articles, lists, events, experiences, and places consists of thousands of stories, covering a wide range of interests, including culture, heritage, tourist destinations, and trips. Users can choose from the special lists that recommend cafes, restaurants, shopping malls, parks, cultural places, historical sites, or seasonal events across Saudi cities. Wafy’s data also speaks numbers largely. The platform reportedly converted an estimated revenue of over SAR 100 million since 2021 to event organizers across Saudi Arabia.

Wafy as a Super App

Wafy is a super app, to say the least, as the offerings it provides would need a minimum of 60 apps to cover. The platform has developed to become the number one, most trusted content aggregator in Saudi Arabia. It takes users on a journey where they can read articles about Saudi Arabia, book tickets to go to their favorite events, and search for locations of interest across categorized lists. Wafy’s role, as an aggregator, positions the platform as a solid alternative to downloading tens of other apps.

Employing smart technology, including filters and a smart search system, Wafy allows users to access a full range of information with minimal time and effort, ensuring their entire experience is simple and appealing.

As part of the ongoing efforts to ensure the platform continues to be the number one in Saudi Arabia, the Wafy team strives to boost the services portfolio and add new products soon.

The FOMO Strategy

Wafy’s FOMO (Fear of Missing Out) strategy is a major part of its brand DNA and delivers throughout the Wafy experience. This is what makes Wafy continuously a buzzing platform amongst its users.

Put simply, Wafy conquers a unique selling proposition when it comes to events and experiences.

Wafy is Eyeing Global Footprint

All factors indicate that Wafy is expanding internally and is expected to explore international markets sooner than expected. However, there are no reports at the moment confirming its expansion ambitions. It’s only a matter of time before these ambitions turn into realities; the reality of serving users all around the globe and not just Saudi Arabia.

With new languages added to Wafy, the platform will be able to reach 63 percent of the global population in the near future. With only English and Arabic as its main languages, Wafy was able to generate 1.5 million views monthly lately.

Wafy’s mission is to market Saudi Arabia to the world by simplifying and offering tens of millions of options of events, experiences, and locations to choose from for all Saudis, expats, and tourists.

Mohammed Abbas | Founder & CEO

 Mohamed Abbas, the CEO and founder of Wafy, is a successful entrepreneur who has established multiple companies (including GT Medical) and garnered local and international attention. Forbes recently named him as one of the ‘10 Inspiring Businesspeople to Watch’ in the Middle East. We sent out a note for his reply but haven’t received one yet.

“Wafy’s mission is to market Saudi Arabia to the world by simplifying and offering tens of millions of options of events, experiences, and locations to choose from for all Saudis, expats, and tourists.”