Apple’s starts taking iPhone 7 preorders

The craze for iPhone 7 is on, seeing which Apple has began taking pre-orders for its iPhone 7 and 7 Plus. And not surprisingly, some models quickly exhausted their supplies, leaving customers with weeks to wait. Placing order for iPhone can began at midnight PT, 3 a.m. ET, when Apple and U.S. carriers opened the doors to their online sales sites.

Apple’s iPhone 7 Plus in Jet Black is high on demand– a new, highly-polished finish – faced a delay in shipping that stretched into November, with the smaller iPhone 7 Jet Black reporting a shipping delay of 3 to 4 weeks. The matte black iPhone 7 Plus was also in demand, with shipping dates out two to three weeks. However, other colors of both the iPhone 7 and 7 Plus were still available for pre-ordering.

Apple has announced that iPhones will go on at retail in 29 markets, including the U.S. and China on September 16^th. While it is not unusual for Apple to quickly run through the pre-order allotment of some or even all models, colors and capacities of its newest smartphone.

The difference apple offers this year is a new narrative for the iPhone. For the last two quarters, sales have been lower than the corresponding period of the year prior. Apple would be loath to reinforce that tale with a smaller first-weekend number than 2015’s 10 million, whether supply-constrained or not.