Enormous websites that host pirated material will surely going to have a tough time to get featured on the first pages of two leading search engines Google and Microsoft, which uses Bing search engine. The reason behind such is that these two tech giants have mutually agreed to a new code of conduct designed to demote such websites in Britain.
The leading daily ‘The Telegraph’ reported that the code which is said to be brokered by Britain's Intellectual Property Office (IPO) aims to discontinue search engines from driving traffic to illegal websites. Under the code, it is a must that Google and Bing should relegate websites that have repeatedly have proven records of having copyright breach notices so that they do not appear on the first page for common searches.
Though the code has been made voluntary, the copyright supervisory body will keep an eye on how Google and Bing will react over the next few months and harsh measures will be taken in t he future depending on its evaluation.
However, it is not instantly clear that how much the move will help the TV, film and music industries as Google has long argued that search engines are not a major source of traffic to piracy websites.
A spokesperson from the company quoted in a report."Google has been an active partner for many years in the fight against piracy online. We remain committed to tackling this issue and look forward to further partnership with rights holders,"