LeadCap Ventures: A leading global research and consulting firm, helping clients to solve toughest marketing and strategy problems

“Perfection is not attainable, but if we chase perfection we can catch excellence.” – Vince Lombardi.

2007 founded company ‘LeadCap Ventures’ combines the talent, speed, and cost benefit of a flat world to deliver a fresh approach to business decision-making. Integrating a full suite of advanced primary research services with existing research, and secondary sources, LeadCap delivers real insights affordably. They are a leading global research, advisory and consulting firm, nurtured by management experts from Harvard, London School of Economics and other Ivy League and help their clients solve their toughest marketing and strategy problems using best of breed people, information sources and technological solutions.

Headquartered in Bangalore, LeadCap has branches in Mumbai, Delhi, Bahrain, Malawi and Zambia and field capabilities across the world. Over the past decade, LeadCap has successfully completed more than 1000 challenging projects, for clients ranging from international institutions to Fortune 500 to start ups across domains. Their extremely proficient analysts provide insights and intelligence to help clients understand their consumers, competition and conquer their future.

Their philosophy is simple yet different ‘like any partnership, they succeed if their client succeeds. They develop their partnerships with an eye toward their future relationships and symbiotic growth. They are not principled on making “quick fixes”. They succeed when you succeed!’

Array of solutions offered
Consulting

• Competitive analysis
• Industry forces analysis
• Market trend analysis
• Alternative assessment
• Strategic changes evaluation

Research

• Market scanning, sizing and mapping
• Retail audit
• Segmentation and profiling
• Usage and attitude
• Product testing
• Pricing analysis
• Promotion and ad testing
• Distribution channel analysis
• Customer satisfaction measurement

Advisory Services

• Industry mapping and briefing
• Identifying and profiling channel, subcontracting and marketing partners
• Facilitating and finalising partnership negotiations
• Building alliance strategies and programs
• Building market presence
• Due Diligence
• Licensing agreements
• Technology transfers and cooperative research arrangements

Knowing the Key Executives
Sangeeth Varghese, Founder and Managing Director- Sangeeth is a globally acknowledged management thinker, ranked among the top 10, from the Harvard and London School of Economics. He is a personal advisor for 3 prime ministers of the world. He is also the Founder and Chairman of LeadCap Trust and LeadLab, leadership capacity building organisations. Varghese is an ambassador for the Harvard Kennedy School of Government and was listed in the Who’s Who in the World in the year 2012-13. He has consulted for nations from Africa and Asia, institutions like UNO, World Bank, ADB and Fortune 500 corporations like Microsoft, Intel, Unilever and Coca Cola.

Prior to LeadCap Ventures, Varghese was a Principal Consultant for UNO based out of London. He also has the unique distinction of being part of the core teams that helped India’s telecom penetration grow from 1 to 50% and the personal computer spread from the metros to tier 2 and 3 towns. Varghese researched and studied leadership at Harvard and the London School of Economics with scholarships. He has also done his MBA and Bachelor’s in Economics with gold medals.

Vidyadhar Prabhudesai, Partner and Director- Vidyadhar carries more than 12 years of experience in business, finance, planning, strategy, operations, research, analytics, policy, consulting and advisory. He executed more than 500 projects in last 8 years.

Prabhudesai has been instrumental in developing a public private partnership model to create industry student skill development programs which are running successfully across India. He has also taken initiatives to protect more than 750 slum children in Mumbai from rains. He was nominated as Global Shaper by World Economic Forum in 2011. He has also received several other awards including Indira Gandhi Priyadarshini, Karamaveer Puraskar and a global fellowship by UN. He was listed in Who’s who and Top 2000 intellectuals of the world in 2013. He is also an award winning ideator of IFC and the World Economic Forum on tackling the world unemployment challenge.

Vidyadhar is an alumnus of Thunderbird School of Global Management and Aegis School of Business. Prabhudesai also serves on the Board of LeadCap Trust.

Case Studies!!!

Client: Café Coffee Day

Problem
Café Coffee Day was loosing to other cafes, malls, Facebook their main crowd – youth. Their footfalls were running lowest 150 per day from earlier 750 per day.

LeadCap’s Methodology
An extensive study among youth in major markets to understand changing trends in hang out attitudes and consumption.

Results
A unique brand position for the café – new logo, new formats, new communication, re work on interior and design, new menus designed to win back lost customers.

Client: KSRTC

Problem
Reduction in revenues by almost 18 – 20% in two consecutive quarters of premium AC bus segment.

LeadCap’s Methodology
In depth exploratory research using quantitative and qualitative methods across premium AC bus segment travelers, car and train travelers across major routes.

Results
Root cause analysis of the situation and suggesting improvement areas in areas such as safety, customer service, ticketing etc. Analysis was detailed route wise, personal vs. official travelers, KSRTC vs. competition.

Client: Bangalore International Airport Ltd

Problem
Bangalore International Airport is facing tough competition from airports like Chennai and Hyderabad. They would like to project themselves as the ‘Gateway to the New India’ and would like to attract passengers from nearby catchments.

LeadCap’s Methodology
Catchment analysis with in-depth passenger data analysis from all the nearby airports. Using this data to analyze passenger travelling habits, preferences and satisfaction levels.

Results
Analysis helped BIAL to introduce new systems, procedures and facilities and expand the airport capacity by 100% – based on the needs and preferences of the new age traveler. It enabled BIAL to attract 30% new passengers, who had earlier preferred other airports for their departure and arrival.