Fujifilm is bringing back black-and-white film as monochrome films are in huge demand. Fujifilm stopped production more than a year ago, and now it is re-entering the black-and-white film market.
The company is introducing a new film, Neopan 100 Acros II, receiving feedback from the millennial generation of photography enthusiasts. The film will be available in the market in both 35 mm and 120 mm formats.
“This 100 ISO film will deliver an unsurpassed resolution, fine grain, and sharpness, with exceptional detail satisfying a broad range of shooting scenarios and exposures,” Fujifilm says. The B&W negative film has the world’s highest standard in grain quality among ISO-100 films, as claimed by the company. Its Super Fine-Σ technology ensures finer grain and sharpness as compared to the original Neopan 100 Acros.
Fujifilm will commence selling of the product in Japan this fall and gradually introduce it to other markets depending on the demand.
Acros is a tremendous brand by Fujifilm and the company also uses it for a monochrome film simulation in its distinguished X-series digital cameras.
Earlier this year, Fujifilm made an announcement about a 30-percent price hike applying to all of its photographic film products. It also discontinued producing its monochrome line last year.