Morris Garages (MG) to return to the sports car domain with an electric coupe

Morris Garages (MG) to return to the sports car domain with an electric coupe
The Siliconreview
07 January, 2021

Morris Garages is all set to enter the sports car sector with its all-electric cope. Its electric sports car has received the green light, according to a recent report. Previewed by the 2017 E-Motion concept, the coupe is scheduled to make its global debut before the end of 2021. Sports cars are a significant part of MG's heritage, but the British company stepped out of the segment when it ended production of the mid-engine TF for the second time in 2011. Returning to its roots is a way for the carmaker to become relevant again, not just in China, where it's currently based.

Specifications remain under wraps, but MG pegged the E-Motion's zero-to-60-mph time at under four seconds, and it quoted at least 300 miles of range. MG's current electric cars are nowhere near that figure, the battery-powered variant of the ZS crossover has a 163-mile range, but technology is quickly improving.

According to a recent report, it's building its volume goals on an electric, city-friendly hatchback that will be positioned in the same segment as the Honda E and the Mini Cooper SE. Also, due out in 2021, the city car will be about as big as the 3, MG's current entry-level model, and it will be considerably cheaper than its main rivals. Value, not performance, is the born-again brand's most significant selling point in 2021.