PepsiCo Cuts Prices on Doritos, Cheetos by Up to 15%

PepsiCo is slashing prices on Doritos, Cheetos, and other snacks by up to 15% to stay competitive and appeal to budget-conscious consumers.

PepsiCo announced it is implementing price cuts of up to 15% across a range of its popular snack brands, including Doritos, Cheetos, and Fritos, in response to shifting consumer demand and heightened competition. The decision, framed as a strategic move to “improve competitiveness,” marks a significant reversal after years of steady price hikes driven by inflation and supply chain costs.

In a statement, the company said the reductions are designed to “increase purchase frequency and volume” among cost-sensitive shoppers who have been pulling back on discretionary snack spending. The price adjustments will be implemented over the coming weeks at major retailers nationwide and are expected to be prominently featured in promotional aisles and advertisements.

“We are listening to our consumers and adapting to the current economic environment,” said PepsiCo’s Chief Commercial Officer. “This pricing action is about providing value, driving category growth, and reinforcing the everyday affordability of our iconic brands.”

The move comes as inflation in the food sector shows signs of cooling, and retailers push back against repeated price increases from major suppliers. Analysts see PepsiCo’s decision as a preemptive strike to defend market share against lower-priced private-label competitors and to stimulate volume growth after quarters of revenue increases driven solely by higher prices.

Industry observers note that while the cuts may pressure short-term margins, they could pay off by rebuilding consumer loyalty and driving higher overall unit sales. The strategy also places competitive pressure on rivals like Kellanova (maker of Pringles) and Hershey’s snack divisions to reconsider their own pricing.

PepsiCo confirmed that the reductions apply to a variety of bag sizes and flavors, with the deepest cuts on larger family-size packages. The company will monitor sales velocity and consumer response closely to determine whether the strategy will be extended to other product lines or regions.