280 Group – Empowering Product Professionals with the Tools and Knowledge to Create Products That Matter

In today’s fast-moving business landscapes, companies must continually innovate if they’re to remain competitive. Meeting evolving customer demands can be a challenge, especially when expectations are aligning in correlation with technological advancements. In business it’s very important you can meet customer demands, especially among companies who build technology or products for customer use. Product Management can be one of the most strategic functions in a company. Great Product Management leads to more successful and more profitable products, happier customers, and long-term winning strategies to conquer markets. Product management can play an important organizational role with this type of company, as a department which recently evolved from brand management. Product managers are responsible for road-mapping, strategic efforts, and defining product lines. It is a varied role which includes forecasting and marketing, while comprising a broad scope of duties centered on product vision, delivery, and cross-functional leadership.

280 Group is one such company which consists of world’s leading team of authorities on Product Management, its hand-picked consultants and trainers all have 20-30 years of hands-on experience, are best-selling authors, thought leaders and are certified in product management, product marketing and agile. The company offers unmatched training options, its courses are available online, in-person and privately on-site. The in-person training also includes a training retention program that allows students to review the courses online and take a corresponding certification exam.

Offering Best Product Management and Marketing Services

Optimal Product Management: Every product has a lifecycle — from the first idea, through proving its business case, building it, launching it, ensuring its success in the marketplace to replacing or upgrading it. You’ll learn 280 Group’s Optimal Product Process™, which embodies all of the best practices needed to maximize the success of your product every step of the way. Understand the complete Product Lifecycle and learn all the core skills required to build and manage products that matter. In this course, you'll learn all the core skills needed to become a Certified Product Manager™ or Certified Product Marketing Manager™. You’ll use critical templates and prepare deliverables that map to the framework through the use of exercises in the class. You will leverage relevant examples that demonstrate how the process applies to real-world situations.

Digital Product Management: Learn the iterative customer-led methodology used by successful Product Management teams to develop Digital Products that matter–faster and more effectively. In this comprehensive Digital Product Management Course, you’ll learn all the core skills needed to become a Certified Digital Product Manager™. No other course provides such comprehensive training on the most advanced techniques used by digital product teams to understand and deliver at scale on their customers’ continually evolving needs. Learn about rapid experimentation, optimization, and deployment best practices to accelerate the delivery of Digital Products that delight your customers.

Agile Product Management: Learn how to harness the Agile methodology from the Product Management perspective to build products that matter -- faster and more effectively. You’ll learn all the core skills needed to become an Agile Certified Product Manager and Product Owner™. Only 280 Group offers training on the Agile methodology aimed at the unique needs of Product Managers and Product Owners. Learn how to build a Product Roadmap that will delight executive stakeholders, but also aligns with Agile best practices to provide the balance of predictability and market-responsiveness that only Agile can provide. Learn what an Agile team really needs from their Product Manager so you can properly define the Product Vision and deliver the data they need to succeed.

The Ardent Visionary at the Helm of 280 Group

Rina Alexin is the Chief Executive Officer of 280 Group. She began her career at McKinsey & Company as an analyst on the credit portfolio team, offering trading recommendations to hedge against credit and interest rate exposure. She then joined MetLife’s Global Leadership Development Program, focusing on employee recognition programs and removing roadblocks to support intrapreneurship in the Latin America Office of Innovation. Rina joined the 280 Group with a focus on bringing transformative change to organizations by arming product people with the right tools and skills to do great product management. Her job running the company at the 280 Group is made easy with an amazing team aligned on continuous learning and development and determined to go above and beyond to always delight their clients.

Rina is a member of the Association of International Product Marketing and Management. She received a Bachelor of Arts with honors in Economics and European Studies from Amherst College, and a Master of Business Administration from Harvard Business School.

“With over 200 years of combined experience, our certified consultants and trainers know what it’s like in the Product Management trenches. They know how to teach the theory and apply it to real world circumstances.”