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February Edition 2022

Joseph M. Hogan, Align Technology President, CEO, and Director: “We believe a better smile has the power to create a better future, so we create digital technology and experiences to help people move forward in life”

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Our teeth play an integral role in our day to day lives. They help us in chewing and digesting our food, and also to speak and talk clearly. Teeth give our face a much needed shape to look presentable. A proper smile can boost confidence and have great influence on our social lives. Globally there are various companies delivering excellent services to maintain our teeth, but Align Technology stands out from the rest. Align Technology is a global medical device company that is changing lives through better smiles. The company has reimagined and reinvented the way orthodontic and restorative treatment is presented and delivered to millions of people around the world. In 1997, five employees in a small duplex in Redwood City, California, founded Align Technology with a simple concept in mind - how to leverage technology to straighten teeth. Just a few years later in 1999, Align Technology pioneered the invisible orthodontics market with the introduction of the Invisalign system and soon launched a large U.S national advertising campaign. By 2001, Align had manufactured one million unique clear aligners, helped treat hundreds of patients and trained over ten thousand doctors. The Invisalign system is the most advanced clear aligner system in the world. Backed by two decades of innovation, the Invisalign system has helped bring smiles to approximately 10.9 million people including over 2.8 million teens. The Invisalign system is used for straightening teeth with a series of custom-made aligners for each patient. It is a combination of proprietary virtual modeling software, rapid manufacturing processes and mass customization, and custom-made aligners with patented aligner material.

  • SmartTrack material: Align Technology’s own patented aligner material that provides gentle, more constant forces to improve control of tooth movements. After testing 260 different materials, material on average enables faster treatment.
  • SmartStaging technology: Programming each tooth movement in a certain sequence, at the right time to achieve optimal outcomes and greater predictability.
  • SmartForce features: Attachments and features designed into the aligners deliver the precise forces when needed to achieve more predictable tooth movements. The Invisalign system is the only system in the world with features such as Bite Ramps, Precision Cuts, and Power Ridge to help address a wide range of clinical

The Invisalign system is prescribed to patients through Invisalign-trained orthodontists or general practitioner dentists (GP dentists). Align provides clinical education programs and the tools needed for orthodontists or GP dentists to offer Invisalign treatment options in their practices. Patient pricing for Invisalign products is determined by the doctor, depending on the treatment plan. iTero intraoral scanners are designed to deliver speed, reliability, intuitive operations, and outstanding visualization capabilities for general practitioners or orthodontists. iTero scans have been used in more than 8.4 million restorative crowns, bridges, and custom implant abutment cases and more than 40.1 million iTero orthodontic scans, for a total of 48.5 million scans. The iTero Element intraoral scanner propels today’s dental practice into the future by enhancing the patient experience and elevating clinical precision. Its parallel confocal imaging technology uses optical and laser scanning to achieve accurate scans in color. iTero Element empowers practices in both orthodontic and restorative dentistry with its innovative technology. With over 40.1 million orthodontic and 8.4 million restorative scans worldwide, iTero scanners have a proven track record of success. iTero Element scans are engineered to work with the Invisalign® System, the exclusive Invisalign® Outcome Simulator and Progress Assessment tool. What's more, it connects to restorative and orthodontic labs, third-party treatment planning, custom implant abutment, chairside milling and lab CAD/CAM systems. The iTero Element scanner delivers speed, reliability, intuitive operations and outstanding visualization capabilities, all in a compact footprint. With the iTero Element, full arch scans can be taken in as little as 60 seconds* – saving time and improving patient experiences. Engineered to be portable, powerful and intuitive. It is digital innovation that is transforming practices around the world. iTero empowers you to visualize a better practice.

Meet the leader behind the success of Align Technology

Joseph M. Hogan joined Align in June 2015 as President, Chief Executive Officer (CEO), and a Director of Align Technology. Mr. Hogan is an accomplished chief executive with extensive experience across multiple industries including healthcare, technology and industrial automation. Before joining Align, Mr. Hogan served as CEO of ABB, a $40 billion global power and automation technologies company based in Zurich, Switzerland. During his five years at ABB, Mr. Hogan oversaw a 25% increase in revenues. Prior to ABB, Mr. Hogan spent 25 years at General Electric (GE) in a variety of executive and management roles, including eight years as CEO of GE Healthcare, where he drove significant geographic and market portfolio expansion and more than doubled revenues from $7 billion to $16 billion. Mr. Hogan earned an M.B.A. from Robert Morris University and a B.S. degree in Business and Economics from Geneva College, both in Pennsylvania.

“The Invisalign system is the most advanced clear aligner system in the world, trusted by approximately 10.9 million people worldwide to improve their smiles.”