The Silicon Review
There are various advertising companies around the world, but one that stands out from the rest is Brunet-García Advertising. The company is a GSA-certified vendor and minority-owned SBA 8(a)-certified small business. For more than 16 years, Brunet-García Advertising has helped government and private entities make a positive social impact with award-winning creative work that is on time and on budget. Brunet-García Advertising is a team of experts—passionate about their work, their community, and their world. The company helps its clients reach millions of potential customers and stakeholders through a comprehensive menu of services and creative solutions. Brunet-García’s 8(a) certification makes it a convenient sole-source contracting choice, but it’s the company’s commitment to being a partner with a purpose that makes it the right choice. Let Brunet-García help you put your purpose into practice. The company was founded in 2003, and it is based in Jacksonville, Florida.
In conversation with Jorge Brunet-García, Co-Founder and CEO of Brunet-García Advertising
Q. What does a casual day at Brunet-García look like?
There’s not one day that’s the same as another at B|G. At any point of the day, you’re bound to find our teams coordinating and collaborating on various projects—whether it’s planning a production shoot for a client, discussing specific research that helps structure the marketing strategy for a client or even coordinating the next office party or happy hour that keeps our team engaged. Culture and collaboration are at the heart of everything we do—for our clients and for our internal teams. We take great pride in our headquarters office as an incubator for big ideas and big fun—of course we are dearly missing that time together through the Coronavirus pandemic and resulting work from home.
Q. Tell us about your creative process.
Early on, our leadership recognized the importance of empowering and celebrating a culture where creativity is at the center of everything we do. We celebrate diversity among us as well as in our thinking. By bringing personal cultural insights to complex issues and thinking differently about some of the most pressing issues facing our nation and the world, we have elevated our agency from a regional powerhouse to a committed and passionate national player, working alongside our clients on life-changing public health issues, such as the opioid epidemic, ending HIV, or making sure every child is immunized.
Q. In an increasingly regulated world, organizations are facing greater scrutiny than ever. Tell us about your compliance system.
Our leadership team meets weekly to ensure they are on top of the mercurial regulatory environment. As a small but growing company, we engage outside resources when necessary to monitor and verify that our risk mitigation plans are up to date, efficient, and effective. We strive to consistently adhere to strict government contracting compliance as part of our individual contracts and vehicles as well.
Q. Growing the company based on employees’ passions must be the priority. How do you keep your staff engaged so they continue their career with your agency?
Our work is constantly changing and adapting, and because of this, our team is able to flex with the work. They’ve shown us that their passion and dedication is on par with ours because they’ve been able to grow with us. From a culture perspective, our office has a custom kitchen stocked with healthy snacks and adult beverages; a library piled up with beanbags (naps are totally cool, when not abused); a stadium seating area for all staff meetings, community events and Friday lunch break movies - a place that feels like home. Like any good family, we have honest, messy moments, but our culture keeps us striving for more—it’s about living and breathing a commitment to our people and in turn, our community. Additionally, we throw our passion and energy behind pro-bono clients that we really believe in. We have built giving back to our community into our DNA, ensuring our culture of creativity and positive impact stays at the center of everything we do. In fact, some of the most prestigious creative awards we’ve received have been for our work with pro-bono clients, including the Wooden Pencil we received recently that recognized the work we did collaborating with a local artist.
Q. What does the future hold for Brunet-García and its employees? Are exciting things on the way?
Over the next couple of years, we will continue to increase our position and influence within our chosen areas of social impact. We will attain proven results on behalf of our clients. We will aim to continue to reduce market and financial risk in order to grow with confidence, allowing us to attract and retain the extraordinary talent that will help us change the world in the areas we care so passionately about.
Meet the leaders behind the success of Brunet-García Advertising
Jorge and Diane Brunet-García founded B|G in 2003 after working in advertising and communications for brands like Coca-Cola, IBM, Jeep/Chrysler, Storehouse, Merck, and others for close to 30 years. At a certain point, the couple felt they could build a better agency than the ones they had worked for, and set to work doing just that. Jorge’s 40-year career has been filled with great ideas and great execution spanning traditional media and digital advertising with a unique ability to understand diverse audience demographics. Diane is a true captain of the ship, giving us the freedom to chart our own course, but always guiding impactful national campaigns and growing essential partnerships, with her decades of expertise in marketing and advertising.