CLARITY Research & Strategy – Offering marketing and branding research and strategy services to deliver Clear Insight

Great branding doesn’t just fall from the sky. Behind the best brands in the world—yes, the ones you’re suddenly imagining automatically—there’s a lot of strategy fueled with market research, that has shaped every part of their branding—down to the last curve in their typeface. If you’re in the process of building on your existing brand or setting up a new one, it is important to hire a marketing and branding research organization as they help you with what the market can teach you about what works and what doesn’t.

CLARITY Research & Strategy is one such marketing and branding research and strategy consultancy specializing in strategic insights for growth and business development. The company primarily serves agency, consulting, B2B, and B2C clients through custom marketing and branding research and marketing and branding strategy development. The company is on a mission to educate, inspire, and empower their clients by developing strategic insights and greater customer, competition, and brand clarity. They help agencies and consultancies identify opportunities to deepen understanding, expand or enhance services to their clients, improve the effectiveness of targeting and segmentation efforts, and optimize communications and engagement. CLARITY also helps B2B and B2C clients gather and strategically apply insights to their business and customer initiatives.

Generating and Applying Strategic Insights to Improve Brand Reach

Research and Analysis for Target Market Understanding: Insights from research and analysis are the foundation of target market understanding. The clients depend on CLARITY to deliver the knowledge and clarity to build their consumers into everything they plan and do. From the branding strategy to the value proposition and broader market strategy, insights are the key to unlocking truly on-target planning, tactics, and campaigns. Beyond the marketing planning process, research and analysis also play a major role in other essential aspects of corporate management, like customer experience and employee engagement. It’s simply a different kind of target market understanding, and the starting point is almost always fundamental marketing research. CLARITY conducts custom research and analysis to garner impactful customer target market understanding and shopper insights through a variety of digital and traditional research methodologies. With a method-agnostic approach to insight discovery, they select the optimal method, or even a mix of methods, to best meet each client’s needs related to the specific target market.

Insight-Driven Marketing Strategy: Marketing research analysis can be your guide across all components of the marketing strategy. Understanding and planning around behavior and preferences (for example, where and how your target customers get their information, where they prefer to buy, and how they tend to interact with brands) can put you on course and keep you top of mind. CLARITY helps its clients frame the conversation, connecting their value proposition to the needs and interests of the customer, with language that resonates and messages that convey value. Once the messaging is framed, the marketing strategy really starts taking shape. They help their clients identify the marketing channels most likely to reach the target consumer and the communications vehicles that will carry their messages optimally.

Marketing Planning & Brand Positioning: The company provides strategic marketing planning and brand positioning consulting for agencies, consultancies, and other clients across industries. This high-level work leverages the knowledge, understanding, and insights gained from marketing research to reach, engage, and motivate action. They work with clients early in their planning and brand positioning process to incorporate clear direction on connecting with their most important consumer, shopper, and B2B customer segments. Strategic marketing planning and brand positioning development can take many forms in terms of execution. This may include, but is certainly not limited to, facilitated strategy sessions with client teams, internal interviews, and primary and secondary research projects. As branding consultants, CLARITY helps the clients articulate their branding strategy at the highest level based on brand insights directly from their consumers.

Dennis Devlin | Chief Executive Officer

During a successful 30-plus year career Dennis Devlin has become a leader in the marketing, branding, and insights space. He has had the great fortune to work with many of the world’s largest marketing organizations and brands including Procter & Gamble, Kraft Heinz, and Eli Lilly and Company, to name just a few. With broad and deep strategic research, marketing, and branding expertise, Dennis is known for consistently translating insights into effective marketing and branding strategy that helps drive growth for clients.

A recognized marketing, branding, and insights thought leader, Dennis is an in-demand public speaker. He regularly presents to companies and organizations as well as at conferences about insights related to innovation, marketing, and branding effectively for B2B and B2C clients, and agency and consultancy partners. Dennis has authored two books, Overcoming the Innovation Killers: How to innovate products that thrill customers and break through the chaotic marketplace, and Three Wise Monkeys: How a culture of clarity creates transformative success, both co-written with Jeff Jones.

"We crave our clients’ success and help deliver it through custom research, analytics, analysis, and strategy. Our passion is to serve as dedicated strategists, marketers, and storytellers."