Jason Liu (Zhaoyang Liu) Fence Empire LLC Founder and CEO: “Sustainability is part of our long-term strategy. We source Japanese cedar from responsibly managed forests, minimize waste through precision cutting and recycling programs, and repurpose sawdust and offcuts.”

Fence Empire LLC is a California-based fencing solutions company that has grown into a trusted partner for distributors, wholesalers, and contractors across North America. Founded in 2017 by CEO Jason Liu (Zhaoyang Liu), the company combines three generations of family expertise in fencing with Liu’s deep experience in international trade. That blend of heritage and modern vision has shaped Fence Empire into more than just a supplier. It is a bridge between reliable global manufacturing and the real-world demands of U.S. markets. The idea for Fence Empire began with a simple observation. While American distributors and contractors had no shortage of options for sourcing materials overseas, many of those options came with problems that slowed projects and frustrated clients. Delays in shipping, inconsistent quality, and difficult time zone communication were common. Liu recognized the opportunity to do better. By creating a company that focused on direct, transparent communication and a responsive supply chain, he set out to remove the friction from the process. Fence Empire was designed to deliver premium products without the headaches.

Today, Fence Empire supplies a wide range of fencing and building materials that meet the needs of both large national chains and specialized local distributors. The portfolio includes Japanese cedar fencing, ornamental steel, aluminum fencing, railing systems, and a full line of accessories. Every product is built to strict quality standards, and every order is managed with an emphasis on timeliness and consistency. That combination has made Fence Empire a valued supplier to some of the biggest names in retail, including Home Depot and Menards. Beyond product and pricing, the company’s strength lies in its approach. By handling every step of the process from manufacturing to logistics, Fence Empire eliminates guesswork for its clients. Distributors and contractors know they can rely on materials that arrive when promised, meet exact specifications, and hold up in the field. For customers who depend on smooth operations and repeat business, that reliability matters as much as cost.

What started as a vision to improve how fencing products reach the U.S. market has grown into a business built on trust, consistency, and a clear commitment to customer success.

In conversation with Jason Liu (Zhaoyang Liu) Founder and CEO of Fence Empire LLC

Fence Empire LLC has its own mills in Southern China. How does this vertical integration benefit your North American clients?

Owning our mills gives us full control over production, enabling:

Consistent Quality – Strict in-house standards from raw material selection to final inspection.

Customization – Tailored dimensions, profiles, finishes, and packaging to match specific project needs.

Faster Lead Times – Direct oversight of schedules and raw material procurement for quicker turnaround and better responsiveness to urgent orders.

You provide a wide range of Japanese cedar grades. How does this grading system meet diverse customer needs?

Our grading system allows us to align the right material with the right application. Premium grades suit high-end residential or architectural projects where aesthetics are key, while more economical grades deliver value for large-scale commercial or agricultural fencing. This flexibility ensures customers can optimize for beauty, durability, or budget without compromising performance.

What role does environmental sustainability play in your operations?

Sustainability is part of our long-term strategy. We source Japanese cedar from responsibly managed forests, minimize waste through precision cutting and recycling programs, and repurpose sawdust and offcuts. Our mills comply with both local and international environmental standards, and we partner with logistics providers to consolidate shipments and reduce our carbon footprint.

How do you maintain quality control across multi-site manufacturing and global logistics?

We enforce a unified QC protocol across all production sites, with in-house inspectors monitoring every stage. For specialized orders, we arrange third-party audits to ensure compliance with exacting standards. On the logistics side, we maintain real-time tracking, enabling us to detect and resolve potential issues before products reach customers.

Your investment in metal fencing solutions has broadened your product line. How has this supported growth?

Diversifying into ornamental steel, aluminum fencing, and aluminum railing systems has expanded our market reach and reduced reliance on any single material. This product breadth positions us as a comprehensive fencing solutions provider, strengthening our global competitiveness and allowing us to adapt to evolving market trends and tariff landscapes.

With 18 years of experience, how does Fence Empire stand out from competitors?

Our competitive advantage rests on three pillars:

Direct Trade Model – Eliminating intermediaries to ensure competitive pricing and direct communication.

Vertical Integration – Full production ownership for superior quality control and customization.

Customer-Centric Service – Swift responses, flexible solutions, and unwavering commitment, even in challenging trade environments.

What’s next for Fence Empire and its customers?

We’re expanding our Cambodian aluminum factory to increase production capacity and help customers avoid high tariffs. We’re also introducing new product lines, including the AmeriRail aluminum railing system, designed with modern architectural trends in mind. Our focus is on innovation, supply chain resilience, and delivering added value to our partners.

Meet the leader behind the success of Fence Empire LLC

Jason Liu (Zhaoyang Liu) is the Founder and CEO of Fence Empire LLC, where he leads with a focus on building resilient supply chain solutions. His academic foundation in Foreign Trade English, Law, and Business Administration reflects both a global outlook and a disciplined approach to business. Jason grew up with a strong connection to the industry, which he now blends with international trade expertise to guide Fence Empire’s growth. His leadership philosophy is rooted in problem-solving, adaptability, and forging partnerships that endure. He sees complexity not as an obstacle but as an opportunity to create clarity and value for clients navigating today’s global markets. By aligning long-term vision with practical execution, Jason helps businesses strengthen their competitiveness and sustain growth.

At the core of his work is a mission to simplify supply chains and empower customers to thrive in an interconnected world.

“Diversifying into ornamental steel, aluminum fencing, and aluminum railing systems has expanded our market reach and reduced reliance on any single material.”