An innovator delivering a family of ad tech products designed for meaningful advertising: Epom

In the rapidly evolving landscape of digital advertising, Epom has emerged as a formidable player, offering innovative ad tech solutions that cater to a diverse clientele. Founded in 2010 by Anton Ruin, Sergey Chudnovsky, and Alex Lunkov, Epom has consistently demonstrated a commitment to transparency, efficiency, and value-driven advertising. With over a decade of experience, the company has solidified its position as a trusted partner for publishers, advertisers, and ad networks worldwide.

Since its inception, Epom has been at the forefront of adopting programmatic and ad tech innovations. The company's journey began with a vision to streamline ad operations and provide a unified platform for managing diverse advertising campaigns. Over the years, Epom has expanded its suite of products, introducing solutions that address the multifaceted needs of the digital advertising ecosystem.

One of the company's flagship products, the Epom Ad Server, exemplifies this commitment to innovation. Designed to empower publishers and ad networks, the platform offers a comprehensive suite of tools for launching, supervising, and optimizing ad operations. Users can manage display, video, mobile web, and in-app ad campaigns seamlessly within a single interface. The platform's versatility is further enhanced by its support for a wide range of ad formats and its integration with major demand-side platforms (DSPs), ensuring that clients have access to a broad spectrum of monetization opportunities.

Client Success Stories

Epom's impact on the digital advertising landscape is best illustrated through the successes of its clients. Adera, an iGaming ad network, sought to enhance its visibility and better engage its target audience in an increasingly competitive market. By leveraging Epom's ad tech solutions, Adera achieved a remarkable 34% increase in click-through rates and a 125% surge in registrations. These impressive metrics underscore the efficacy of Epom's tools in driving user engagement and conversions.

Similarly, GazetaExpress, a prominent online news outlet, partnered with Epom to optimize its ad operations. The collaboration led to a 137% improvement in website load speed and a 50% boost in the productivity of the ad operations team. These enhancements not only improved user experience but also contributed to increased ad revenue, showcasing Epom's ability to deliver tangible business outcomes for its clients.

Recognition and Accolades

Epom's dedication to excellence has not gone unnoticed. In August 2024, the company's demand-side platform was honored as the Best SaaS Product in the Media & Publishing category at the prestigious SaaS Awards. This accolade reflects Epom's unwavering commitment to delivering top-tier solutions that resonate with the needs of the media and publishing sectors. The recognition serves as a testament to the company's innovative approach and its ability to stay ahead of industry trends.

Leadership and Vision

At the helm of Epom is, a visionary leader with over 12 years of experience in the ad tech industry. Under his guidance, Epom has navigated the complexities of the digital advertising landscape, consistently delivering solutions that anticipate and address emerging challenges. Ruin's leadership philosophy centers on fostering a culture of innovation, transparency, and client-centricity, principles that have been instrumental in shaping Epom's trajectory.

Commitment to Social Responsibility

Beyond its commercial endeavors, Epom has demonstrated a profound commitment to social responsibility. As a company with Ukrainian roots, Epom has been actively involved in supporting its home country during times of crisis. In March 2022, amidst escalating geopolitical tensions, Epom publicly expressed solidarity with Ukraine and provided avenues for others to contribute to humanitarian efforts. This stance underscores the company's dedication to ethical business practices and its resolve to make a positive impact beyond the realm of advertising.

Navigating Challenges and Looking Ahead

The ad tech industry is characterized by rapid change, with technological advancements and regulatory shifts continually reshaping the landscape. Epom has adeptly navigated these challenges by maintaining a flexible and forward-thinking approach. The company's emphasis on customization allows clients to tailor solutions to their specific needs, ensuring adaptability in a dynamic market. Moreover, Epom's focus on detailed analytics empowers clients with actionable insights, facilitating data-driven decision-making and optimization.

Looking ahead, Epom is poised to continue its trajectory of growth and innovation. The company is exploring the integration of emerging technologies, such as artificial intelligence and machine learning, to further enhance the capabilities of its platforms. By staying attuned to industry trends and maintaining a client-centric focus, Epom aims to remain a leader in the ad tech space, delivering solutions that drive success for its clients in an ever-evolving digital landscape.

Epom's journey from a startup to a recognized leader in the ad tech industry is a testament to its unwavering commitment to innovation, client success, and social responsibility. With a robust suite of products, a visionary leadership team, and a dedication to ethical practices, Epom is well-positioned to navigate the future of digital advertising. As the company continues to evolve, it remains steadfast in its mission to provide meaningful advertising solutions that deliver value to clients and contribute positively to the broader community.

Anton Ruin, CEO and Co-Founder

“To empower digital advertising. Every product we make is meant to help brands, agencies, and networks to find their own path and level up their advertising.”