10 Best CMO's of the Year 2019

Joanne Bradford, SoFi CMO: ‘We’re a Modern Finance Company Taking an Unprecedented Approach to Lending and Wealth Management’

thesiliconreview-joanne-bradford-cmo-sofi-19“SoFi takes a unique approach to lending, offering lower interest rates and big savings.”

The average college graduate has more than $30,000 in debt, according to The Institute of College Access & Success, and it can take decades to repay. Student debt could impact your ability to save for retirement, have disposable income or qualify for other loans, including a mortgage.

Dealing with long-term debt can be difficult, but having a strategy and tools can help. Consolidating or refinancing student loans are two popular options that could help you manage your payments, save money and open up additional options for loan forgiveness and repayment.

In light of the above-mentioned scenario, we’re thrilled to present SoFi.

Social Finance, Inc., doing business as SoFi, provides student loan refinancing services. It offers MBA loans and mortgages; personal loans to pay off credit cards, advance career, finance adventure, tie the knot, and other purposes; and issue mortgages for primary residences in California, Washington, North Carolina, Pennsylvania, Texas, New Jersey, and Washington, D.C. The company provides variable and fixed rate loans.

SoFiwas incorporated in 2011 and is headquartered in San Francisco, California.

SoFi: Synopsis

SoFi: ‘Ensuring Financial Independence’

SoFi helps people achieve financial independence to realize their ambitions. Its products for borrowing, saving, spending, investing, and protecting give it more than half a million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. Whether they’re looking to buy a home, save money on student loans, grow in their careers, or invest in the future, the SoFi community works to empower its members to accomplish the goals they set and achieve financial independence as a result.

SoFi: ‘Unlocking Your Potential’

You’ve invested a ton to build your career. SoFi’s Career team is here to help you get the most value from it. As a SoFi member, you can work one-on-one with an experienced career coach to identify what success and financial independence mean to you:

  • Career Transitions: Work with a career coach to create an actionable path forward—whether toward a promotion, new job, or new industry.
  • Job Search: Get guidance for your resume, LinkedIn profile, networking approach, negotiation conversation, and everything in between.
  • Personal Branding: Learn how to create and promote a personal brand that sets you apart from other job hunters.
  • Customized Support: Meet one-on-one with your career coach to build a customized plan based on your unique goals.

SoFi: ‘Networking Experiences—Not Bank Branches’

SoFi regularly host exclusive community experiences all across the country where you’ll get the opportunity to connect face-to-face with other members of the SoFi community, as well as in-person access to financial advice and other resources that will help you reach your goals sooner:

  • Get financial advice: You will have access to hands-on workshops and high-profile speaker series—designed to help you get financially ready for the future, from buying your first home to preparing for retirement.
  • Gain a network: Besides helping you actually get a job, networking can be a great way to learn about an industry, bounce ideas off people, and get valuable career advice.
  • Grow your career: From participating in career workshops to making professional connections, SoFi experiences can be a great opportunity to get the resources you need to get to the next level.

SoFi: ‘Bringing Members Together’

Member experiences are one of the many benefits of being a SoFi member. The purpose of these experiences is to bring members together to make connections with others in the SoFi community, and also meet SoFi team members. These are not sales experiences and never will be. A typical social experience, like a dinner or happy hour, is led by a member of the community team and lasts between 2–3 hours. It includes hosted food and drinks and attendees also receive SoFi swag.

To be transparent, these experiences are beneficial to you as a member, but also to us as a company. The experiences are a great way for you to network and build connections with other members and the SoFi team. It gives SoFi a direct channel to interact with and get feedback from its members in a relaxed setting. Not to mention that these experiences are lots of fun and have the added bonus of building brand affinity among our members.

Joanne Bradford: Chief Marketing Officer

As Chief Marketing Officer, Joanne Bradford oversees SoFi’s consumer-facing functions including marketing, business development, partnerships, and member services. Bradford joined SoFi from Pinterest, where she led global commercial and content partnerships, platform adoption and monetization efforts. Bradford has held executive leadership positions at The San Francisco Chronicle, Demand Media, Yahoo!, Microsoft and BusinessWeek. Throughout her career, she’s had significant experience leading product marketing, business development and programming, as well as building global sales and marketing teams.

Bradford served on the board of CARE, which provides aid to the poor around the world. She is a founding advisor to Lean In. Joanne has a bachelor’s degree in journalism with an emphasis in advertising from San Diego State University.

“Work with our career coach to create an actionable path forward—whether toward a promotion, new job, or new industry.”