LoKnow – An Advertising Tech and Data Company Leveraging Unique and Unprecedented Solutions

It’s time to join the big league and go digital. Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Digital advertising leverages the internet and its properties to deliver promotional ads to consumers on various channels. Like its predecessor—traditional advertising—a digital ad can help tell your brand’s story. But, unlike conventional advertising, digital advertising is universal and flexible, enabling you to tell your brand story on the channels that your buyers are frequent—through text, images, video, and more. Digital advertising creates powerful opportunities to tell brand stories at scale and context. Through ads on various devices and channels, marketers can reach larger audiences in a real-time and increasingly personal way.

LoKnow is an advertising-tech and data company, which is adept in the art of helping brands deliver their messaging to the right people, in the right place, at the right time. The firm is on a mission to create, discover, and share with everyone the experience of extraordinary digital advertising technology. The company constructs masterful digital advertising campaigns and provides extensive deep-data services to discover how your customers shop, work, and live. With offices across Canada, they help clients — both in North America and internationally — amplify their message to their ideal audience.

Digital Advertising Made Simple with Next-Gen Product Suite

Hyper: Hyper allows you to show ads directly to your ideal target market. This is achieved by geofencing specific real-world locations, as well as analyzing and creating audiences based on their interests and behaviors. It is all about location. Choose a location and they will draw a geofence around it and target the devices inside. When someone engages with their phone, tablet or computer, your ads will display on their screens. Locations can be as small as an office, as large as a neighborhood, or even an entire city. Hyper allows you to set parameters that can filter for exactly the type of customer you’re looking for. LoKnow uses this technology to build custom target audiences based on interests, behaviors, demographics, and affinities from first and third-party data sources. Ensuring they utilize a variety of audience types to best achieve your campaign goals.

Harvest: Harvest captures devices within a geofenced area so you can learn more about your customers and create custom audiences. Harvest is all about not engaging. You heard us. They use deep data to find the customers you’re looking for. They don’t even need to be looking at their screens because the apps running on the phone pingback location information. Harvest is interested in living, working and shopping. You might want to target your competitor’s location, a certain neighborhood or even the customers in your own shop. They will draw a geofence wherever you want and capture the device IDs of those who enter it.

Retriever: Retriever automatically gathers, updates, and generates dynamic online ads to reflect your website’s products and services. This platform seamlessly integrates with ad serving platforms to keep your ads precisely relevant and moves them quickly to market. Retriever crawls your website or connects directly to popular e-commerce software so your ads are always up to date. If your products go on sale, the prices on your ads change as well without having to lift a finger. Its templates have been tested all over the programmatic world so your ads look great no matter what you are promoting. Retriever knows your brand is in its hands and takes that job very seriously.

Rover: Rover automates the creation and maintenance of your search campaigns by using Machine Learning to generate extensive keywords from your website. Rover then loads and manages your search campaign in real-time. Rover will intelligently scour your site to pinpoint those potential keywords, while automatically producing hundreds of keywords itself, long-tail search terms and short to ensure your search strategy is on point. Rover learns and evolves your site’s presence, so you don’t have to. Rover isn’t slowed down by time restraints or limitations like its counterpart human brain, which can take hours to come up with a few hundred keywords. Rover produces thousands of keywords in seconds. It is also great at coming up with long-tail keywords which are an often overlooked part of any search strategy due to the time commitment. Long-tail keywords are less competitive making them inexpensive without sacrificing performance.

Vikram Seth | Founder and CEO

Vibrant, veracious and certainly ambitious, Vikram Seth is constantly discovering new ways to break barriers as LoKnow’s Founder and CEO. Now an established leader in the digital advertising and ad tech industry, LoKnow isn’t his first entrepreneurial rodeo. He previously headed a national student advertising company known for serving universities as far back as 2013. Recognizing the widespread need for a forerunner in new ways of targeted advertising, he founded LoKnow to be that industry leader.

Vikram prides himself on leading by example. Between envisioning new tech products and steering them to where they can do the most good, he is always thinking three steps ahead. At the helm of an expanding company, his unquenchable love of learning keeps him energized — including tapping into new markets and understanding how best to enact LoKnow’s vision. A natural born people-person, his passion for building connections and providing support is apparent, whether that’s digesting new trends to keep clients up to date, or figuring out ways to maintain LoKnow’s vibrant workplace culture.

"We don’t like wasting time or money and will build you a campaign that finds exactly where your ideal audience goes."