'We want to help your small business grow through great marketing': Justine Beauregard, Owner of Mirelle Marketing

Irrespective of whether you are a business owner or a working professional, there are several critical questions that you should be asking yourself. For example – Are you aware of the needs of your customers? Do you think customers have trust in your products? Have you observed any of the messages or posts that the customers make about your products and services?

The one word that can answer all these questions is ‘marketing’. The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc. Therefore, as marketing has a pivotal role to play in making your business a huge success, without understanding the importance of marketing, it may be a little difficult to manage and run a profitable business in today’s world.

Mirelle Marketing is one such company that specializes in small business marketing strategy and planning. The company develops and implements highly effective marketing plans to grow small businesses on small budgets. Their expertise and fresh perspective help you see results quickly and are a fraction of the cost of large marketing consulting firms. The Mirelle Marketing approach is both strategic and effective. They use in-depth marketing research to drive decisions that position their small business clients for growth. The firm also thrives on cross-pollinating ideas across a variety of industries. Most of the clients are small businesses launching new products/services or failing to see the results they expect with their current marketing approach.

Leveraging Industry-Leading Marketing Services

Business Marketing Plan: Your marketing plan is the key to your small business growth. It acts as the foundation for each marketing-related decision you make. It identifies and prioritizes your marketing strategies and defines a solid course of action for your business. Once you know how to position yourself for success, your likelihood of acquiring and converting new leads is much higher. Stop marketing blindly. Get the tools you need to achieve your goals without blowing your budget. Whether you need a comprehensive marketing plan or assistance with a single project, Mirelle Marketing can help. Start seeing results with email marketing strategies that reach your audience and drastically improve user engagement, from e-newsletters to sales funnels and more. Discover the secrets to promoting your small business using local or global news outlets through a variety of press strategies and campaign types designed with you in mind.

Website Audit: Get a complete diagnostic of your website’s overall functionality and effectiveness with one of their comprehensive website audits. They work with you to identify opportunities to improve brand visibility, end-user experience, SEO, marketing effectiveness, and more. Each website audit also includes detailed recommendations to increase your website traffic and lead conversions. The website audits are intended to increase your website performance, traffic, and conversion rates. Mirelle identifies problem areas such as website redundancies, missing information, inconsistent language, or a lack of appropriate calls to action in order to maximize the growth of your small business.

Marketing Packages: Take the burden of content creation off your plate. They have over a decade of experience writing and designing all types of marketing content from case studies to e-books, infographics, sales sheets, tri-fold brochures, webinars, white papers, and more. Get help with everything from channel-based social media marketing to advertising strategies, blogging and more. Most of their social media marketing packages also include a comprehensive content calendar and optimized posting strategy, so be sure to ask for it! Don't let email marketing get you down. Choose from a variety of customizable email marketing packages designed to optimize lead conversions, including plain-text email campaigns, fully coded HTML designs, email optimization, A/B testing, and more. Mirelle's ad hoc marketing packages are designed to help your small business with marketing strategy and project-based work. They start at twenty (20) hours of strategy-based phone calls, service delivery, and any other marketing consulting services you need to thrive.

The Pre-Eminent Leader

Justine Beauregard is the Owner of Mirelle Marketing. She has over a decade of expertise helping small businesses market themselves. She founded Mirelle Marketing in 2014, applying her expertise to small businesses with limited resources for quick growth.

On a bootstrap budget, she led a start-up to acquisition in just six months. She increased qualified leads by over 25% and improved web analytics, lead conversions, and SEO metrics by over 50% at the same time. She also rejuvenated a failing conference by redesigning the program and website from the ground up. In less than a year, the conference saw a 600% increase in profits along with a 50% reduction in spend.

Ms. Beauregard holds a Bachelor's Degree from Bentley University in Marketing & Media Arts and has worked for several small businesses throughout her career.

"We believe every small business deserves the opportunity to tell their story effectively to the right audience despite limited resources."