The Silicon Review
Bestowed as the world’s leading recruitment marketing analytics and advertising platform, Recruitics is delivering the best results in the recruitment marketing industry today. Founded in the year 2012 and headquartered in N.Y., Recruitics is a recruitment marketing analytics and advertising platform that makes it easy for companies to understand and optimize their job advertising strategies through data and programmatic technology. It works with the nation’s largest corporations, staffing companies, and job boards to drive more applicants to their online job postings, allowing these organizations to hire great talent and achieve their recruitment goals. The Recruitics platform helps businesses track, analyze and understand their job advertising performance and cost and allows them to set rules by which their recruitment marketing efforts can be automated and optimized.
Brewing conversation with CEO
What led to the birth of the company? How did you select the vertical and decided to be a part of the global platform?
Before Recruitics was founded, we realized that HR and talent acquisition professionals were spending more on performance-based job sites, and while this trend was no doubt the wave of the future, many of them lacked both the information and the technology needed to leverage these sites effectively. First, they lacked job-level analytics that would allow them to see the exact performance of every job they were advertising for. Second, they lacked the ability to change the behavior of their jobs, based on a predetermined set of rules—now known as programmatic buying technology, an innovation Recruitics brought to the recruitment space. Recruitics was born to provide solutions to these pervading industry obstacles.
What were the grounds on which you have expanded your company and its offerings over the years?
Previously, our products were primarily driven by clients—we were operating from a “whatever the client wants, we’ll build and customize,” mentality. As we grew with time, this approach became very difficult to manage. So, at the beginning of last year, we decided to re-evaluate, and we started taking a more disciplined product management approach that largely focused on identifying the problems we were already solving and coupling that with hundreds of client and prospect interviews that helped us understand what they needed to help them improve their recruitment advertising. This user-centric approach has gone into our product roll out and design strategy, as well.
How successful was your first project roll on? Could you share the experience?
I take pride in admitting that it was extremely successful. Over the past 4.5 years we have grown to become one of the largest agencies in the space for recruitment performance advertising, and our product roll-out has largely supported our growth in this area of the business—the Recruitics Agency. In exchange, our agency business has played key role in helping us identify new products, including those that will be rolling out this year. Our deep understanding of each of our clients’ complexities was a key piece to building the right products for the long term.
If you have to list five factors that have been/are the biggest asset to your organization, what would they be and why?
People - We have a great team that works really hard to make it easy for our clients.
Vision - We want to understand the data behind every hire in the world. That is a HUGE aspiration and one we may never really achieve. However, it is used as the basis for our decision making process. If we provide great tools and products, we can continue to pursue our vision.
Client Feedback - We have many clients that have been with us from the beginning. We strive to take great care of them, and they give us great feedback on how to be better.
Economy - This is a supply-constrained economy and finding talent is getting harder by the day. Because of this, companies need to understand better and optimize their recruitment engine to be efficient.
Innovation - Since day one, we’ve created something that didn’t exist before we came to the market, thus elated, we continue in building innovation. We have a dedicated Innovation Lab where we are evaluating the next best way to optimize media for our clients.
How big is your organization today? Briefly explain the organizational structure?
We have 70 people working with us. Within Recruitics, we look at the organization as two different business units - product and agency. Our product organization includes our product, engineering, design and customer success teams. Our agency organization includes our account management, strategy and analysis teams. Both pieces of the organization are supported by our sales, marketing, operations and finance teams.
‘It is difficult to start a venture. But far more difficult to maintain it’ - How would you and your team interpret this saying?
Good ideas are hard to come by, but turning them into a reality is where the real hard begins. First, it starts with trying out an idea and understanding the problem you solve, then, trying to make the problem easy for others to solve it. After that, it narrows down to execution… failing… starting again and iterating until you find the right momentum. Once you find the right momentum it’s about organizational clarity and people.
Are there any trigger factors/events/individuals that have played key roles in shaping your organization’s road map?
We believe all of our clients and our people have helped in shaping our organization’s road map.
Do you have any new products ready to be/getting ready to be rolled out into the market?
Yes, we are constantly innovating and creating new products. In fact, we’ll be launching a major new product this summer: our long-awaited free analytics product, Recruitics Analytics. Recruitics Analytics will allow companies to have a deeper understanding of their recruitment marketing strategy for free.
Roll out the red carpet for the CEO, Josh Gampel
Josh is one of the nation’s most experienced recruitment marketing executives with more than 12 years experience in the space. As CEO of Recruitics, Josh is dedicated to ensuring each of Recruitics’ clients and users have access to the data and technology they need to make recruitment marketing easy.