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30 Most Valuable Brands of the Year 2021

ReKTGlobal is Building the Future for Gamers Worldwide

A while back, PwC had measured the revenue value of the esports industry to be at $194 million in 2014, and before the spread of the pandemic, it anticipated the industry’s growth to reach $1.8 billion by 2023. But this was before COVID-19 came into the picture. Now, Newzoo predicts that the YoY revenues of esports will reach $1084.1 million by the end of this year. Further, the organization predicted that esports revenues would reach $1617.7 million in 2024. These stats mean that there is a big investment opportunity in this industry, and truth be told, great investors are lining up to get a piece of this industry. One of the biggest proponents of good investments in this rising industry is ReKTGlobal.

Founded in 2017 by Amish Shah and Dave Bialek, ReKTGlobal is a widely-renowned esports company that is run by proven experts and backed by spectacular investors like Steve Aoki, Imagine Dragons, Nick Gross, Nicky Romero, and Rudy Gobert. ReKTGlobal is bringing the convergence between sports, music, and esports through its services and ownership of Team Rogue. The company and its partners create unique business plans designed to capitalize on the hottest consumer trends for the evolving video game industry. The company has a diverse client list including State Farm (the 2019 esports Brand of the Year), NBC Sports, LiveNation, Microsoft Xbox, and Activision Blizzard. It is also the official home of one of Time Magazine’s most influential people, streamer and influencer DrLupo, ReKTGlobal is the worldwide leader in esports, content creation, and marketing.

ReKTGlobal uses its expertise in sports, media, and entertainment to provide services for the esports ecosystem that include event management, agency solutions, and media support. The company currently has offices in New York, L.A., Las Vegas, Charlotte, London and Berlin.

Fearless Media and TalentX Entertainment Acquisition

As the COVID pandemic swept the world, ReKTGlobal expanded its reach as the leading media entertainment company that is reaching GenZ through esports, influencers, and social media. Over the past year, the esports powerhouse has made waves with two key acquisitions. In August 2020, ReKTGlobal acquired renowned digital media agency, Fearless Media. Headed by Cara Scharf, one of the few female leaders blazing trails at the intersection of gaming and digital marketing, Fearless is known for its innovative and immersive campaigns bringing together the gaming and broader entertainment worlds.

With a digital media background that includes toys, games, and beyond, Scharf has spent years building an understanding of what drives community engagement. Adept at identifying GenZ trends before they take off, she began creating landmark TV and experiential campaigns well ahead of her time. In addition to stepping into the role of Executive Vice President at ReKT, Scharf was excited about the new horizons the acquisition presented for both companies.

In March of this year, ReKT announced the acquisition of TalentX Entertainment, the premier social media monetization and talent development company. With its massive roster of the world’s top social media stars, including members of The Sway House, like creators Josh Richards, Griffin Johnson, Bryce Hall, Noah Beck, and Blake Gray, this acquisition solidifies ReKTGlobal as the leader of the creator economy.

The acquisition was an important one for ReKTGlobal. Previously, ReKTGlobal had a joint venture with TalentX, TalentX Gaming (TXG), and TalentX Entertainment into ReKTX, ReKTGlobal’s new talent management arm. ReKTX will combine TalentX’s powerful portfolio and creator-first style of talent management, with ReKTGlobal’s expertise across esports, traditional sports, music and entertainment. ReKTX solidifies ReKTGlobal’s standing as the leader of the creator economy, with an unmatched ability to help brands activate across an invaluable suite of the world’s top creators.

“One of the things I value most about ReKTGlobal is their vision in bringing aboard highly accomplished leaders in their respective fields,” said Scharf. “From Fearless Media to TalentX Entertainment, the company is truly diversifying its team, its reach, and its portfolio of assets. I’m incredibly excited to be a part of everything that is to come.”

Extraordinary Content Creation

ReKTGlobal’s Content Creation services provide full content marketing strategies and execution for the clients in and outside of the video game industry. The company elevates brands through tactics including sponsored editorial content, engaging brand and promotional videos, custom websites, social media management, and more. In addition to its digital capabilities, ReKTGlobal plans and manages both virtual and in-person events, including activations for the launches of the biggest AAA games, industry events like E3 and San Diego Comic Con, and major esports tournaments.

Supported by the talented writers and videographers from ReKTGlobal’s acquisition of Greenlit Content, with more than hundred collective years of experience. The team works with brands like HyperX, Ubisoft, Tetris, Turtle Beach, and State Farm. ReKTGlobal content reaches more than 100 million gamers monthly through curated video, social, and editorial content.

With such a talented team onboard, and a fantastic growth trajectory, ReKTGlobal is projected to stay on its upwards trajectory. With new investors aplenty, the company is in a great purple patch.

The Leader

Cara Scharf, Executive Vice President

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Cara Scharf is a female executive leaving her mark on the world of gaming and digital marketing. A seasoned advertising professional with over twenty-five years of media and management experience, Cara founded Fearless Media in 2009. She was determined to create a more immersive and interactive experience for brands, moving away from the traditional client/agency model that was protocol. She has worked in practically every category including Tech, Gaming, Toys, Travel, CPG, Consumer Electronics and more, and has 30 years of media expertise across digital and linear channels under her belt. In 2020, ReKTGlobal acquired her company and she is leading the new media division to provide expertise in media and data analysis. She is also is well-known for creating innovative and immersive campaigns that feature big name talent across music, entertainment and gaming.

“ReKTGlobal is the leading media entertainment company that is reaching GenZ through esports, influencers and social media.”