Snapcart: Connecting brands and customers to amplify the power of receipts and crowd-sourced data

There’s a huge disconnect happening right now between what customers want and how companies are providing it. The bridge between the two? The customer engagement platform. Yes, it’s one more platform for today’s businesses to consider as they seek to create a winning post-pandemic tech stack. But this platform has a global purpose: creating a unified and effective way to maintain a lifelong relationship with one’s customers. In the past few years, we’ve seen the rise of the customer relationship platform, the customer data platform, and now a platform dedicated to managing—and mastering—customer engagement. The purpose of the customer engagement platform is to improve upon the disconnected, disjointed stack of applications that businesses have traditionally used to engage and interact with customers. Each of these apps collects different sets of data, and often these data sets never “speak” to one another. This causes customers to get incredibly fragmented experiences in dealing with the company—and to get incredibly frustrated at the same time.

Snapcart provides real-time offline shopper and consumer insights for brands. Through its receipt-scanning cashback mobile application, Snapcart collects billions of data points at an individual shopper level, an unprecedented level of data granularity in the market research industry. This brings brands much closer to a holistic understanding of shoppers than ever before. Snapcart can identify optimal promotion level to maximize revenue, help evaluate media spend effectiveness, deep dive into purchasing habits, and many more. It is recognized globally and hailed as the top 22 most disruptive companies in the world by Disrupt 100. Snapcart has partnered up with over 75 brands of fast-moving consumer goods companies such as Consumer Goods, Telco, Electronics, F&B, Media, Research, and Public Sector. The company is widely recognized by global institutions, receiving multiple awards and is identified as one of the businesses with the most potential to influence, change or create new global markets.

Creating an Impact for your Brand

People in the e-commerce space fail to recognize the fact that the offline side is full of data gaps. Since they possess a high amount of data, which can be shared with clients — either views or clicks; they don’t know how hard it is to gather information from offline channels. Here’s where the disconnection happens because 99% of purchases are still made offline, particularly in Asia. Those who have noticed this inconsistency have started to act upon it. Google, for instance, is using billions of credit-card transaction records to prove that its online ads are prompting people to make purchases, even when they happen offline. From their point of view, it’s a good start, but information-wise it’s not deep enough. Because it displays the total transaction from a certain merchant but not the basket content, this is what truly matters for consumer goods companies.

On the other end of the spectrum, the offline guys tend to believe that everything will eventually go online. At Snapcart, They created a 2×2 matrix to show that it’s not necessarily the case. The framework shows the categories of products that are being sold in the market right now: single and basket purchases on one side, and relatively low-priced and relatively high-priced items on the other side. Now, if you divide it into a 2×2 matrix, you see that relatively high-priced categories are purchased as single items. What are those? Mobile phones, electronics or if they talk about groceries, it could be baby diapers or cosmetics. So this quadrant is easily convertible into an online purchase. Moving to the other extreme, the ones bought in baskets and relatively low-priced, such as daily needs, the game changes. It’s hard to convert this quadrant into an e-commerce play because customers want to have the in-store experience. The clients' can optimize their marketing spend. They give them data in real time. Also, the company creates insights, which draw a perspective on the impact of offline purchases on the overall business. This basically translates into return on investment from their point of view.

Reynazran Royono | Founder & CEO

Reynazran Royono (Rey) has over 14 years’ experience of Consumer Goods, Retail, Strategic Consulting, and Technology industries. Prior to Snapcart, he worked for nine years at Procter & Gamble handling various regional leadership assignments; he was the Modern Retail Director before moving to Boston Consulting Group (BCG). Having worked in BCG for three years, as a Project Leader, Rey supported and lead strategic projects in Retail & Consumers Goods, Technology – Media – Telecommunication, and Public Sector practice areas.

In 2014, as the Country Lead of Berniaga.com (a 701Search joint-venture company of Singapore Press Holding, Schibsted, and Telenor) Rey led the site to be the #1 commerce site in Indonesia within just six months. He also led the merger of Berniaga.com and OLX Indonesia, a strategic move to ensure undisputed Classifieds leadership position in the country. He enjoys traveling, eating out, and a skilled online gamer whenever he is not working on building Snapcart. Globally he ranked eighth in the massive mobile online game Battle Camp PvP ranking.

"Snapcart’s current version (1.0), monetizes exclusively from the data mining side, will eventually turn into Snapcart 2.0, which will have integrated fintech and adtech functionalities."