The world’s biggest boutique agency: Jellyfish

Jellyfish, a global, boutique agency, delivers digital marketing solutions across the world for a host of impressive brands from their offices in the US, Europe, and South Africa. The agency’s award-winning combination of technology and talent help it to deliver paid media, SEO, social media, analytics, optimization, creative and development solutions. Jellyfish delivers full-service digital strategies across a wide range of industries, including education, healthcare, retail, and B2B. Its impressive list of clients includes Samsung Display, Carfax, Under Armour, Stanley Black & Decker, and Walden University.

The international team of 350 employees, nearly 100 in the U.S., all with industry recognized qualifications, combine a deep understanding of user interaction online combined with advanced technologies. Above all, the agency understands how the convergence of marketing channels, platforms, and devices can be used effectively to create an overall winning strategy.

Jellyfish is a DoubleClick Certified Marketing Partner, as well as a Google Analytics 360 Certified Partner and Reseller. The agency nurtures strong partnerships and holds annual joint events with key industry leaders Microsoft, DoubleClick, Facebook, and Google.

Recent award wins include Search Engine Land’s Landys SEM Agency of the year, RAR Digital Award for On Budget campaigns and the Silver Stevie Award for Company of the Year in Advertising, Marketing, and Public Relations at the International Business Awards. For Jellyfish, it’s not only the performance of their solutions that are important, but it’s the way they manage their clients. As an independent, Jellyfish have the flexibility and autonomy to respond to the needs of their clients, committing to do this with care.

Your brand is your business. It is what you are, who you are and what your entire reputation depends upon.

For a great brand to resonate, engage and remain in the hearts and minds of its intended audience, it needs to be constantly monitored, especially in a digital world that’s constantly evolving.

So to really get to know your brand, we’ll organize brand immersion days where we meet you and your team, and talk to your customers on and offline.

We’ll study the competition, analyze your search metrics, critique your social media presence and audit your website for conversions. We’ll look at everything from color to logos, fonts to imagery, and taglines to tone of voice. Then we’ll present our findings. We’ll talk through our concepts, and the figures and the timelines of how we can take your brand to where you want it to go. And probably beyond that, too.

Brand strategy & positioning

A successful online brand strategy is built around three key components:

 A clearly articulated business strategy with a view of the scale and scope of the business and how you plan to compete.

Deep customer insights and an understanding of the evolving nature of your target market, as well as the online demand and competition.

A clear picture of the role of your brand which will shape our strategic decisions during the brand development process.

Brand messaging & proposition

How do we communicate who you are and what you do? By making it completely clear to your market, prospects, partners, suppliers and internal staff.

To do this, we’ll review your history, current standing and brand offering. We’ll examine every part of your company so we can take an external, objective view of how you’re communicating this.

Then we’ll get to work to determine who you are as a brand and what your audience want to hear, and then build out your brand messaging and proposition in the most innovative, efficient and cost-effective way possible.

Campaign creative

A great campaign can be a game-changer for your brand.

It can take it to another level and drives sales, increases site/search traffic and set a new benchmark for future creative. It generates PR, gets social sharing and pushes your message to a wider audience and across more markets.

It’s also one of the very few communication platforms that give you the chance to talk in a way you haven’t before. These longer forms of communication and messaging create deeper, longer lasting engagement - so more people see you, understand you and develop a relationship with you. At Jellyfish, our creative experience, visual flair and proven communication skills begin by defining the unique central theme to your campaign. This overarching concept leads the creative direction for all our marketing services to create a powerful and fully integrated marketing communication that can run for days, weeks or months.

Meet the Master

Rob Pierre, Chief Executive Officer: Hi, my name is Rob Pierre and I’m the CEO at Jellyfish. The Jellyfish story began in 2005 when I joined Paul Walsh and we set upon our journey to transform a boutique IT consultancy in Reigate into a global digital marketing agency. I’m proud to say we now have over 320 ambitious and talented people working across five offices in the UK, US and South Africa.

I’ve always believed that more is lost from indecision than wrong decisions and as a result we’ve managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely. Today, my goal is to grow Jellyfish into the biggest boutique agency in the world, a vision that is already being brought to life.

"We are everything you’d expect from a smaller agency: accountable, flexible and personable."