The World’s Only End-To-End Media Management Provider: Mediaocean

Media – Planning, buying & selling for optimization and financial aspects

Advertising world needs software to reach out to the right customers in the market and that is how Mediaocean decided to come in the market as the only end-to-end media management provider. Its traditional and digital media platforms enable agencies and brands to manage and coordinate the entire advertising workflow, globally—from planning and buying to analyzing and optimizing, to invoicing and payments. The firm has various offices in different locations.

The open platform Connect integrates media suppliers, data providers, ad servers and third-party technologies—allowing agencies to build optimal solutions for business and operations. By integrating multiple solutions into a central hub, Mediaocean helps agencies create a common framework, define standards, unify cross-channel data, and build opportunities that drive continued success. Advertising is certainly powered by Mediaocean.

One View That the Company Follows To Rule Them All

Mediaocean's cross-media management platform, Lumina, allows marketers to instantly access their media plans and quickly pull reports across markets, partners, and channels. That means no more requesting data from partners, manually aggregating Excel sheets, and feeling like you're in the dark

Key features:

• Centralized data and one-click reports across market, vendor, and channel
• Automated planned vs. actual reporting
• All teams work in a single platform for standardized data collection
• Cloud-based and global accessibility
• Flexible, open architecture with configuration options and APIs

The Company’s Products and Solutions

Lumina Media Planning: The product will be Allowing brands and agencies to view spend across channels, geographies, and partners. It will also enable budget control in Mediaocean buy execution systems used by all six agency holding companies. The user can view, manage, and standardize operations and data across markets. Also, outgoing APIs and integrations with external tools are possible, so you can do more with your data.

Prisma: You can work smarter with end-to-end campaign management and eventually you will be maximizing workflow efficiency. Further, empowering your teams with unparalleled insight and control is a good way to stand and move forward in the market. In the past, this wasn’t possible but now you can customize your tech stacks to include your preferred partners and providers within a single workflow. It is one the world's largest media agency buyer base because of the unified sales front-end with cross-media selling capability. It is mainly used for the automated electronic workflow to streamline transactions between buyer and seller. Not to mention the advanced reporting and visualization tools to empower data decision making.

Spectra: With this product, it becomes easy to manage media lifecycle across all linear media platforms. You can even have more oversight into your financial activity, in real time. Spectra also provides Seamless integration with partner solutions across supply, tech, ad server, and data vendors with greater automation with electronic workflow.

Aura: It is mainly designed for centralized project time and cost workflows. Aura’s seamless and intuitive experience will give you and your business an upper hand in the market. This will end up giving you more visibility in real-time using data that is available at hand. It is further flexible to work anywhere, any time.

The Leader behind the Media Operations

Bill Wise, Founder and CEO:

Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions, and public offerings, including the $720 million sales of Mediaocean to Vista Equity Partners in August 2015. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean’s two founding companies along with Donovan Data Systems (DDS).

Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms—a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions.

Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. He is also chairman of MediaWallah. Bill is an avid and active angel investor through Click Ventures. Business Insider ranked him as a top digital professional four times, he was named 100 Most Intriguing Entrepreneurs by Goldman Sachs and was named Ernst & Young Entrepreneur of the Year in technology. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, the Wall Street Journal and other publications. He holds a BS in Accounting & Business from the University at Albany and is a CPA. He is the proud father of Connor, Kate & Charlotte.

“Mediaocean automates every aspect of the advertising workflow - from planning, buying and selling, to analyzing and optimizing, to invoicing and payments”