Yieldify – Enhancing human connection between brands and their customers through science & technology

"Yieldify’s winning combination of technology and team forms a valuable part of your digital strategy driving increased conversion rates, average order values, and ROI."

Customer Journey Optimization (CJO) is the new conversion rate optimization (CRO). As an eCommerce company, in order to keep competing and keep converting in an increasingly competitive market, you need to know your customer journey like the back of your hand – and be an expert at making it relevant and seamless. Organizations that focus on optimizing the customer journey drive customer loyalty. In today’s customer-centric IT economy, the challenge is to integrate multiple channels—mobile devices, website, social media, and voice— into a seamless customer journey. A customer journey management strategy is a critical business requirement in order to remain competitive.

Yieldify is one such customer journey optimization platform that brings personalization to the full customer journey. It combines award-winning software with a proven CJO methodology to deliver measurable results quickly and easily. To date, Yieldify has influenced over 100 million sales through more than 200,000 journeys. It currently delivers customer journey optimization for over 1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal, and Megabus.

Leveraging Industry-Leading Customer Journey Optimization Platform

Audience Segmentation: Easily build custom audiences in the Yieldify platform. With a suite of targeting criteria, show the right customers the right experiences. Personalize your website in response to 100s of combinations of customer actions, including clicks, return to site, add-to-cart, exit intent, inactivity and more. With Yieldify server-side cookies, target shoppers as long as you need, not just for 7 days. Build longer-lasting connections. Help shoppers move to the next step. Run your best-performing messaging at critical moments in the customer journey. Some platforms take days to modify targeting rules. Spot underperformance and update your settings in minutes with Yieldify. With pre-built tracking, target different audience groups in one click. Distinguish by new and returning users, session number, referral source, newsletter membership and more. With real-time behavioral tracking, track subtle changes in customer behavior including scroll speed, cursor location, exit intent and more. Enhance your own recommendation engine with Yieldify personalization. Offer shoppers preset and dynamic recommendations at any stage of the purchase funnel.

Ecommerce Expertise: Whatever you’re vertical and wherever you are in the world, the Yieldify team has your back. Partner with the service provider helping 1000+ emerging and established businesses win at personalization. Yieldify knows your industry. Count on the team that helps businesses across nearly every ecommerce vertical. Prioritize what suits your customers. Guide shoppers to the right product with personalized product recommendations – no developers needed. With preset and dynamic suggestions, increase shopper engagement and grow your average order size. Place product recommendations anywhere on the page. Bring them above the fold, embed in your product pages, display as a bottom banner – the choice is yours. With comprehensive targeting rules, display recommendations right when your shoppers need them – whether on product pages, at checkout or on the confirmation page. Whether you’re adapting targeting for mobile or planning a new lead capture strategy, the company’s team knows what works the best for you. The Yieldify team sees what’s coming. Prepare for short and long-term developments with a personalization strategy tailored to your business. Uncover the most valuable targeting opportunities. With Yieldify’s suggestion engine, improve your website experience – including reducing exits, inactivity and page looping.

Specialist Support: The majority of companies struggle with personalization. With the Yieldify team, you won’t be one of them. From launch to analysis and optimization, hit your targets more easily with an easy-to-use platform and specialist support. Refine your strategies, forecast performance and request new features. With monthly and quarterly reviews, drive long-term gains with Yieldify. Turn to your client services manager to plan, launch and improve your strategies. The company’s graphic designers turn your specifications into on-brand experiences within 24 hours. From personalized lead capture to dynamic remarketing emails, from audience targeting to product recommendations – with Yieldify, increase performance at every stage of the funnel. Personalization doesn’t need to be a struggle. Imagine getting your first experiences live in less than 14 days, building with no-code and having a specialist team to guide you. With Yieldify, going from start to revenue is just that much easier.

AI-Driven Platforms: With Yieldify’s AI-driven suggestion engine, prioritize your most valuable audiences. Discover revenue-driving opportunities, optimize existing experiences and resolve exits, inactivity and add-to-cart hesitation. Drive abandoning shoppers back to your site – no ESP needed. Personalize on-brand remarketing emails with cart contents, incentives and more. Track any goal with Purchase Indicators. Report the impact of any shopper behavior – such as logins, basket visits, checkout steps and more. Mapping out personalization strategies is complex. Yieldify’s suggestion engine makes it easier with test recommendations to match your goals. Simplify the site mapping process with Yieldify. Whether you have unique page types, complex URL structures or additional sub-tracking, Yieldify can handle it. Standard AB tests can hide bad results. With Yieldify, run incremental control testing: test your experiences against a control group who see no personalization.

Personalization Tag: The majority of companies struggle with personalization. With the Yieldify team, you won’t be one of them. From launch to analysis and optimization, hit your targets more easily with an easy-to-use platform and specialist support. Add the tag to your site in one step. And you’re ready to build, launch and optimize any Yieldify experience – without touching a line of code. Some platforms only track shoppers for seven days. You can target visitors as long as you want thanks to the Yieldify tag and server-side cookies. With global cache storage and asynchronous loading, the Yieldify tag is SEO and page-load friendly. Protect your site load times with a personalization tag optimized for speed. Start, stop and tweak experiences 24/7 – whether it’s Black Friday, Christmas or Valentine’s Day. With the Yieldify platform you can manage all your personalization without developers. Refine your strategies, forecast performance and request new features. With monthly and quarterly reviews, drive long-term gains with Yieldify. Don’t wait for your design team. Yieldify’s graphic designers turn your specifications into on-brand experiences within 24 hours.

The Pre-Eminent Leader Upfront

Waleed Al-Atraqchi serves as the Board Director and Chief Executive Officer of Yieldify. His love for building businesses started right after college when he purchased a bagel shop in New York City and tripled sales in nine months. Today, he brings his 25 years of experience in marketing technology and passion for developing high-performance, innovative organizations to Yieldify as CEO.

Previously, Waleed led the growth and successful exits of three companies. As President of CJ Affiliate, the world’s largest Affiliate Marketing network, he led the company’s business transformation and sale to Publicis Groupe. As CEO of Affinnova, he built the company from start-up to a global SaaS leader in marketing research that culminated in an acquisition by Nielsen Holdings. Affinnova was a pioneer in artificial intelligence and received numerous recognitions including AMA Gold Top 50, Deloitte’s Technology Fast 500 and the New England Innovation Award. As President of Imagitas, the US leader in lifestage marketing, he oversaw the company’s hyper-revenue growth that resulted in an acquisition by Pitney Bowes.

Waleed first stepped into marketing technology with Catalina Marketing. As SVP of Sales, he was responsible for one-third of the company’s revenue. He began his career in brand management at Drypers and GlaxoSmithKline Consumer Healthcare. In addition to his Board Director role at Yieldify, he is currently an Advisory Board Member at Holler and Pear Commerce. He previously served on the boards or as an advisor at Affinnova, Imagitas and NativeX (acquired by Mobvista).

Waleed holds an MBA from the Tepper School of Business at Carnegie Mellon University and a BS in Mathematics and Psychology from the University of Pittsburgh.

 “Yieldify knows your industry. Count on the team that helps businesses across nearly every ecommerce vertical.”

"Whether it’s Google Analytics, Shopify or Klaviyo, Yieldify boosts your tools’ personalization features and increase revenue across your ecommerce channels."