April Edition 2021

Zurple – A complete Real Estate Marketing Software


Real estate is a business that always remains in demand. The pandemic brought ups and downs in several businesses, but real estate is not going to lose its charm anytime soon. The housing market, after a slight downtrend, bounced back in 2020 much faster than other sectors of the economy and has also sustained that growth and pace in 2021. It has been one of the safest investment options.

But finding appropriate real estate or property has always been complex. Zurple, a company with expertise in real estate and its marketing, provides end-to-end software that captures real estate leads and converts them into Conversations™ and clients. It provides services from finding properties, engaging with clients, generating leads, and other aspects involved in the real estate business. Zurple software offers a complete real estate marketing solution for busy agents.

Start Conversations™ with Your Leads: Zurple intelligently engages leads on your behalf by sending personalized emails to each lead from your email address. The emails reference specific properties and market data that will be valuable to the lead based on the lead’s behavior. These personalized emails also demonstrate you are paying attention to your lead’s needs and are a market expert in ways that personally matter to them.

Receive Timely Lead Contact Alerts: Zurple notifies you immediately when the time is right to contact a specific lead based on the lead’s behavior. Each notification recommends specific properties and market data to reference to start a conversation that will be optimally relevant and valuable to the lead.

Track Lead Behavior: Zurple provides a complete online profile of each lead, including preferred properties, price range, geographic location, and more.

Generate Leads in the Markets You Prefer: Zurple can target subareas and not just cities and zip codes. By limiting paid traffic on Google and elsewhere to your specific area, Zurple optimizes your marketing budget by only advertising to your most valuable audience.

Working of the service:

Zurple’s end-to-end software captures real estate leads and converts them into Conversations™ and clients.

Branded Home Search Website: Zurple launches home search websites for each target area that you serve. Some agents using Zurple have as many as 10 Zurple websites to target subareas within their city.

Drive Leads into Zurple Software: Zurple customers purchase search engine marketing services from Zurple to ensure a steady flow of new leads each month is driven into their Zurple software. Besides, about half of Zurple customers pull in leads they generate from Zillow or other sources.

Analyze Lead Behavior: Zurple provides you with a complete profile of each lead’s search behavior, so you can start Conversations™ that can make your lead want to engage. Zurple will tell you the lead’s location, the properties, and property types; the lead prefers every search the lead has performed, and more.

Focus on the Real Buyers: Zurple’s patent-pending software analyzes all lead behavior and uses algorithms to determine which of your leads are most likely to be real home buyers in the near future. Based on the algorithm, Zurple notifies you if a lead returns to view the same property multiple times, saves property as a favorite, or exhibits aggressive search behavior correlated with buying a home in the near future.

Personalized Follow-Up: Like a personal assistant working on your behalf, Zurple can email your leads for you. Each lead will receive timely, valuable, relevant, and insightful messages that spawn Conversations™. Emails reference specific preferences and search behavior of the individual lead, demonstrating that you provide valuable messages and are paying attention to your lead’s needs.

Convert Leads to Clients: Zurple’s highly personalized follow-up messages generate Conversations™ that culminate in appointments to view homes. Leads become appointments (and clients) when you contact them at the right time with the right message. With the timely and targeted information provided by Zurple, you can engage your best leads in a personalized and relevant way, turn leads into appointments, and turn appointments into closings.

Meet the President

Robert Vickers is the President of Zurple. He is a senior operations leader with an extensive track record of building and managing high-performance teams. He is an organized, experienced change agent, skilled at developing talent in a challenging environment. Robert is a performance management expert who thrives in a high-expectation, fast-paced environment. He has completed his B.A., B.Ed., from Memorial University of Newfoundland.

“Zurple’s end-to-end software captures real estate leads and converts them into Conversations™ and clients.”

“Zurple provides thousands of Realtors with a robust marketing automation platform. In August of 2013, the Inc. 5000 ranked Zurple, the 33rd fastest-growing company in America.”