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Building trust is critical to secure Big Data growth:Data Deposit Box

Founded in 2002, Canada and Ukraine based Data Deposit Box is an early pioneer of cloud backup technology. It’s technologies and solutions are currently used daily by over 200,00 customers, 1,000 resellers, 25 MSPs and private label partners for online backup and recovery, archiving, disaster readiness, secure file sharing and remote access.

Is your Business hungry for virtualized machines (cheaper to operate and you get more out of your hardware this way)? Are you looking to acquire total solutions instead of using different services to backup different parts of your enterprise?

Then look no further than Data Deposit Box! With the current market being hot for Hybrid backups (ability to keep local and cloud copies of data) and more and more of the work force becoming global and dispersed (work at home, satellite offices etc.), DDB has been aggressively growing its technology and customer base and focuses on disaster readiness and backup and recovery for SMB’s and SME’s through MSP enablement.

Survival of the fittest
“When the company was founded it was off of the basic idea that all machines should have backup. At the time, we weren’t displacing tape or CD backups as the majority of small businesses didn’t have ANY backup.We couldn’t think of a better way to introduce backup to the SMB market other than with a simple to use and install, set it and forget it backup client (our PC client).

It’s also important to note that when we first started running cloud backups, the term “Cloud” wasn’t even yet created and we called it remote or offsite backup”, says Founder, Tim Jewell. As competitors such as Asigra, Attix5, Carbonite and Mozy are crowding up in the market space, offering services below their costs, DDB, is gearing up to survive the information flooding with time, which shall see its competitors either implode or be gobbled up by acquirers that are hungry for market share.

Having set a new industry standard by providing small and mid-sized businesses (SMBs) with the same level of security and protection that is available to large enterprises, the company’s patented backup technology, known for its Exabyte scalability, advanced data reduction capabilities and ease-of-use, has won prestigious industry awards (including a patent on the continuous data protection process in 2005) and has been featured in many key industry publications.

Innovative advancements enabling deeper and wider analytical insights
DDB addresses mobile work force with its arsenal of 5 different backup agents/aps which make it easy to keep ALL a SMBs valuable data protected no matter where they are located. The company that offers users hybrid backup with the local storage component being free of charge also offers 3 different backup clients (PC, MAC and Server) as well as mobile backup apps, IOS and Android. “Our customers get it all for one low price and w/o paying license fees. Everything is based on the amount of storage that you want to keep in the cloud (local backups are free), adds Tim.
DDB offers 3 families of unique cloud backup products – a distinct consumer “client” product (DDB backup for MAC & PC), a SMB “server” (DDB backup for server) product that empowers DDB to identify, engage with, and grow significantly in the SMB markets globally and its mobile apps (Android & IOS).
Providing full featured native SQL, Exchange, Quickbooks, SharePoint, VMware and Hyper-V features (to the SMB) for a license free, low cost per GB for MSP’s globally, along with Agentless backups, Free Local backups and Hybrid backup capability, DDB’s products are designed to scale rapidly with low fixed costs.

Did you know
• DDB is a cloud-based system delivered on the “Software as a Service” (“SaaS”) model
• A 100% white-label solution for MSPs (both public and private cloud)
• Supports multi-tier distribution channels
• Has agentless backup for Servers & DBs
• Supports MS Exchange, SQL, Hyper-V, Windows System State
• VMWare, Hyper-V Oracle, SharePoint etc
• Customizes retention policies to adhere to client company’s policies
• Patented continuous backup for PCs & Macs (Desk- & Laptops)
• Low foot print, low touch DDB client (patented CDP)
• Incl. mobile apps for remote access & file sharing features

VMware Features HYPER-V Features MS SQL Features Exchange Offerings Sharepoint Offerings
Backup a VMware Guest OS (running on the ESXI level) while running (HOT) Hyper-V Guest OS can be backed up hot while they are running Native synthetic full or differential backups of MS SQL 2000, 2005, 2008, 2012 & 2014 Native synthetic full or incremental backups of MS Exchange 2000, 2003, 2008, 2010 & 2013 Native synthetic full backups of Sharepoint 2010 & 2013
Restore can be done back to the same VMware host (host from which backup was initially done) as well to a different VMware host Restore can be done back to the same Hyper-V host (host from which backup was initially done) as well to a different Hyper-V host Backup SQL by installing an agent on the machine or agentlessly (agentless backups allow you to backup a target machine without having to install any software) Backup Exchange by installing an agent on the machine or agentlessly (agentless backups allow you to backup a target machine without having to install any software) Backup Sharepoint by installing an agent on the machine or agentlessly (agentless backups allow you to backup a target machine without having to install any software)
A guest OS can be renamed before restoring (beneficial when performing test restores) A guest OS can be renamed before restoring which is beneficial when performing test restores Backup all versions of SQL hot (while they are running and without having to turn them off ) Backup all versions of Exchange hot (while they are running and without having to turn them off) Backup all versions of sharepoint hot (while they are running and without having to turn them off )
DDB Backup for Servers makes effective use of the VMware’s VADP API with Change Block Tracking (CBT) to make efficient use of resources DDB Backup for Servers makes effective use of the Hyper-V VSS Writer All SQL backups talk to MS APIs and follow Microsoft guidelines All SQL backups talk to MS APIs and follow Microsoft guidelines All Sharepoint backups talk to MS APIs and follow Microsoft guidelines
Restores can be done back to the original or different data store of an ESXi Server Restore can be done back to the original or different location of a Hyper-V Server Specific MS SQL options and controls built into the backup client Specific MS Exchange options and controls built into the backup client Specific MS Sharepoint options and controls built into the backup client
Ability to automatically discover and backup new guest OSs at the time of backup Ability to automatically discover and backup new guest OSs at the time of backup      
Integrated delta-file technology and compression of backed up VMs Integrated file level de-duplication and compression of backed up VMs      
Ability to backup/restore local copies of VMs (Hybrid) to enable fast restores Ability to backup/restore local copies of VMs (Hybrid) to enable fast restores      
Ability to backup/restore remote cloud copies of VMware backups Ability to backup/restore remote cloud copies of Hyper-V backups      

Extracting potential insights from the data as a challenge
The true pain point of cloud backup is figuring out how to effectively and affordably protect the immense amount of data being created by millions of businesses each and every single day, because data is king. Through proprietary technology team DDB can quickly and efficiently protect large amounts of data by quickly identifying what has changed and targeting that specific data to be backed up. On top of this the company allow users to keep both local and cloud copies of their data (Hybrid backup) as a secondary layer of protection and quicker restores in the time of an emergency.

With this said, another dirty little secret of cloud backup is the time it actually takes to restore and with what accuracy. “At DDB we pride ourselves and making our services follow 99.9% uptime so that your data will be there when its needed and that it restorable (free of errors or corruption). We do this by keeping 5 separate copies of your data using object based storage technology”, adds Tim.
With centralized policy management on its mind, team DDB plans to expand its virtualization and disaster readiness features and look for more effective ways for SMBs to have true disaster readiness without a heavy investment, in the near future.

Timeline
-2002: Founded with the simple idea that: every device should be backed up and online backup is the best way to do it
-2003: Hit 4,000 accounts under management and filed for the CDP patent
-2004: Focused on the SMB market with the simple pitch: Would your business survive if all your data was gone? (Hit 10,000 accounts under management)
-2005: Released the MAC client (hit 15,000 accounts under management)
-2006: Company turns cash flow positive and profitable (hits 21,000 accounts under management)
-2008: Company hits 25,000 accounts under management and we are awarded our patent for CDP/Pause and Resume, Bandwidth throttle
-2009: Company hits $5million in predictable, SAAS subscription revenue
-2010: Hits 31,000 accounts under management
-2011: Acquired ROBOBAK technology (which is now the DDB server client – allows backup Exchange, SQL , Vmware, hybrid etc)
-2012: Hits 50,000 accounts under management and broke 1Petabyte of data
-2013: Continued to improve technology while adding accounts and broke 60,000 accounts under management
-2014/2015: 1PB to an impressive ~4PB in under 7 months. The growth has been driven by DDB’s Continuous Data Protection engine, managed for one of the world’s largest PCLaptopTablet and Server manufacturers. Hits 200,000 accounts under management

Knowing the Key Executive
Tim Jewell- CEO
The CEO and inventor of Data Deposit Box and its products, Tim, holds a B.A.Sc. in Electrical Engineering and Computer Science from the University of Waterloo.He has previously served as a marketing representative and systems engineer at IBM and as an information technology consultant, developing internet-based solutions for a variety of clients, from technology vendors to major Canadian finance organizations. He became CTO for BayStreetDirect.com, which was recently bought by NIAD Systems.

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