Digging Deeper: DoWell Research Pte Ltd, a Global Market Research Company, Eyes Market Penetration

Our methodologies, tools and processes are the basis of our futuristic reports which help clients garner success in the market: Thomas George

A well-developed and ready to launch business strategy is the most important ingredient for business development and market penetration. But the success of it depends on the product strategy as well as the customers’ acceptance of the product or services. However, the only way to verify if the corporation is on the right profitable way is by conducting market research. So, what does this mean exactly?

As the market is full of qualified competitors rising daily, companies need to be aware of the preferences and concerns of their customers. Since they are the crucial part of the business success, understanding their needs and improving their satisfaction directly influences business growth. Therefore, many use the powerful tool of market research to stay ahead and elevate their performance by avoiding possible risks.

In view of the above mentioned, we are delighted to present DoWell Research Pte Ltd – a full-service market research company specialized in product development using prototype testing, interviewing, ethnographic studies, group discussions, social media analysis and desk research. The company has full-fledged field teams deployed across various countries in Asia and Africa for executing qualitative studies in following sectors:

• Healthcare: Pharma, Medical equipment, Insurance, Food, Treatment
• Automotive: Automobiles, Accessories
• Smart Touch devices: Mobile phones, Computers, TV
• Finance: Banking, Insurance
• Agriculture: Crop science, Cultivation, Biotech, Agriculture equipment
• Lifestyle: Fashion, Day/night life, Family, Education

DoWell was established in 2017 and is headquartered in Singapore.

Interview Excerpt: Thomas George, CEO

Why was the company set up? And how did you expand your company and its offerings over the years?

DoWell Research was envisioned to provide exclusive user experience research information from field to support user-centred product design for companies globally. It is a full-service market research company, specialized in Product Development using Prototype testing, Interviewing, Ethnographic studies, Group discussions, Social media analysis and Desk research.

DoWell’s services assure reliable information, local knowledge about targeted users, considerate and responsive to clients through its highly motivated team of employees and freelancers across Asia and Africa. Also, this Singapore-based company has marketing team positioned in strategically important markets throughout the world. DoWell team of researchers, analysts and marketing specialists provides insights on the users and the changing trends among the youth and the millennial shoppers. The research supports the companies to connect with their customers, understand their common activities, understand trends and integrate.

The company provides services like innovation intelligence, user experience research, and innovation consulting. It also offers marketing support services like product marketing studies, studies on marketing intermediaries, studies on different marketing functions as well as mobile marketing research, digital marketing, online research and social media research. DoWell’s studies help companies to understand the language of their audience which can be used for brand promotion and advertisement campaigns to push products towards the end customers.

This global market research company is completely focused on qualitative research services and helps its clients to target a specific region and reduce the infrastructure cost to gather user experience information from the markets that include Thailand, Malaysia, Indonesia, Philippines, Vietnam, India, China, Nigeria and Kenya.

How successful was your first project roll on? Share the experience.

We have conducted user experience research among surgeons to develop a new version of phaco equipment used in eye surgery. It was a great experience to discuss with highly experienced doctors and analyse their requirements and ideas – especially their views on managing surgery in a complex environment.

What are the factors that make your brand most ‘innovative,’ and why?

We use ground-breaking methods to innovate our clients’ products and services. Our mission is to optimise ‘user-centered design’ of products and services by analysing ‘needs and haves’ of targeted customers of our clients.

We assure reliable information, local knowledge about market, good understanding and responsiveness to clients through our highly motivated team of employees and freelancers across Asia and Africa.

Customer service varies, but companies can still be successful. How do you maintain your customers’ trust and loyalty?

Our services are based on following values:

• Reliability: Ability to perform promised services dependably and accurately.
• Responsiveness: Willingness to help and provide prompt services.
• Local knowledge: Employees’ knowledge, courtesy and ability to inspire trust and confidence.
• Empathy: Caring, individualized attention given to customers.
• Convenient facilities: Advanced facilities, professional equipment, supporting personnel and written guidelines.

Who are your clients?

We have worked for Dolce & Gabbana, Dior, Microsoft, Nokia, Siemens, HP, Sanofi Pasteur, Pfizer, Philips Healthcare, Aventis, GSK, Eli Lilly, Abbott, Standard Chartered, Volkswagen, Skoda, Toyota, Hyundai, Goodlass Nerolac, GE, Unilever, Costa coffee, Pepsi, BBC, Swedish Match, Honeywell Aerospace, AkzoNobel, Freescale, GSMA, HSBC, INQ, Intel, Japanese marine equipment assn, JETRO, Johnson Diversey, Procter & Gamble, WHO, RIM, NXP, Showa Highpolymer, Alcon, J&J, Cisco, Forevermark, Tektronix, Google, Bayer and many more.

Two-way communication is most effective, and employees need to feel they have an outlet for sharing their observations and ideas. How does this idea come to life at DoWell Research?

Our office culture is innovative and energetic, and everyone periodically rolls up their sleeves to help co-workers when needed, regardless of their titles. We are looking for employees who share a similar sense of purpose as it is imperative to surround yourself with great teams. Having teams that you can rely on allows you to maximize your time, your efforts and your quality output.

How does your company contribute to the competitive global IT platform at large?

We are supporting R&D teams of giants like Google for their new product development.

Do you have any new products ready to be launched?

We have just launched a new service called ‘True moments’. It’s a user experience lab in Asia and Africa spread over 45 cities to do innovation testing simultaneously. This method reduces testing time in different geographies.

As a question on sustainability, where do you see your company a couple of years from now?

Our vision is to be the global market intelligence centre for innovation. Our presence is in Asia and Africa at present and we are expanding globally to reach our goals.

The Man Behind The Operation: A Brief Background

Thomas George: DoWell Research is led by CEO Thomas George. He is an engineer with a management degree and expertise in merging product development with marketing management. With a massive experience of over 20 years in Business and product research and a PDMA, TTRA, Esomar, QRCA, AMSRS Member, Mr George is managing user experience research for fortune 500 companies.

“We are supporting R&D teams of giants like Google for their new product development.”