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SR 10 Fastest Growing Retail Companies 2016

“Shop the look” with “Styletag”: A luxury multi-designer fashion and lifestyle destination


“Headquartered in Bangalore, Styletag offers carefully curated fashion at great prices!”

The online shopping space in India has seen immense growth in just the last two years. The ease of shopping online has drawn hundreds of thousands of consumers to shop on their laptops and mobiles, with a wide range of options available to them just a click away. Styletag.com is one of the leading players in the online Fashion and Lifestyle. Founded by Yashodhara and Sanjay Shroff, Styletag.com is India’s first online curated fashion and lifestyle destination.

Yashodhara and Sanjay Shroff have over twenty years of experience in running Southern India’s first ever multi-designer luxury store, ffolio. Drawing from the successes of ffolio, witnessing a huge demand for well curated designer wear and a wish to reach a wider group of consumers, Styletag.com was born.

Styletag.com makes the best of couture and prêt fashion available to millions of people based in and around smaller cities and towns across the country. Styletag.com has a deep understanding of the nuances of the Indian fashion scene and offers a unique blend of Ethnic and Western Wear to both men and women across all age groups.

Based out of Bangalore and currently also operational in Delhi-NCR and Mumbai, Styletag.com was founded in 2012 by Sanjay and Yashodhara Shroff along with three other technology professionals from the industry: Vivek SP – who brought with him 10 years of IT experience with Infosys, Prashanth HN – one of India’s leading technology bloggers and Soujanya Sreenath – a software engineer and web designer. This core team identified that there was a severe dearth in affordable and credible fashion available across India – particularly in Tier B and Tier C cities. Taking inspiration from Sanjay and Yahsodhara’s multi-designer luxury store ffolio – a fixture in the fashion scene for over 25 years – the decision to move online and create www.Styletag.com was a natural progression.

Styletag’s product portfolio encompasses a range of affordable luxury products such as apparel, bags, shoes, home décor and fashion accessories. Styletag.com constantly updates and revamps their image in keeping with fashion trends and tastes.

Styletag.com has recently raised INR 50 crore in angel funding from Jitu Virwani, Chairman & Managing Director, Embassy Group. The investment has been made in his own personal capacity. Embassy is one of India’s leading property developers who have been well known for over thirty years. Styletag.com provides insider access to curated sales and caters to fashion forward women and men who have an eye for style, and are looking to add great pieces to their closet at affordable prices.

‘Shop the Look’ with Styletag
With Styletag, fashion enthusiasts can avoid the maddening shopping crowds, yet add to their closets with the latest designs and trends. Styletag is carefully curated, providing consumers with a great virtual shopping experience.

The essence of Styletag stemmed from ffolio’s heritage and the founders aimed to create an aspirational fashion and lifestyle brand accessible to consumers across the country through a seamless virtual experience. Styletag.com constantly updates the designs available by holding online flash sales for limited periods of time. These sales are curated collections by established and contemporary designers and Styletag further engages with the fashion space by hosting celebrity designer interactions, and styles new stars. Styletag is also steadily building a community for fashion connoisseurs through platforms such as their e-magazine, fashion and lifestyle reviews, trend reports and interviews. These platforms, in combination with the well curated sales, has made Styletag.com a hit with all fashion lovers.

Their products define their brand value
All the products at Styletag.com are hand-picked and provided to the shoppers through flash sales that are put up for a limited period. There is 100% authenticity on all merchandise being sold as it comes directly from the manufacturer, or a licensed agent, a retailer, or an importer. With a thorough understanding of the tastes and demands of both Indian men and women across age groups, Styletag.com offers fresh fashion every day, with a unique blend of ethnic and western wear.

A little behind ‘ffolio’- The first ever multi-designer luxury store in Southern India
Founded two decades ago, in 1991, by Yashodhara and Sanjay Shroff, Ffolio was the first ever multi-designer luxury store in Southern India. The store has been synonymous with some of the finest couturiers and craftsmen from the sub-continent and has acted as the launch pad for several of India’s leading fashion personalities such as JJ Valaya, Jason Cherian, Anamika Khanna, Priyadarshini Rao and Ashish Soni to name a few. A pioneer in the Indian fashion industry, ffolio, over the years, has managed to etch a niche for itself in the luxury retail. It has been responsible for pioneering the concept of in-house fashion presentations, coffee interludes with leading fashion and style personalities, curated fashion and styling advice and co-branded fashion events, which have now become the order of the day in the world of fashion.

People behind Styletag’s foundation and success

Sanjay Shroff, Founder and Director – Responsible for strategy, Sanjay carries 20+ years of experience establishing and running successful ventures in retail, fashion and manufacturing. He has an MBA from Kellogg School of Management.

YashodharaShroff, Founder and Director – An experienced fashion professional with 20 years of experience in fashion and luxury retail, Yashodhara is credited with giving the launch pad to several stalwarts of Indian fashion and she enjoys a prolific relationship with the fashion fraternity in India with strong buying knowledge. At Styletag, she is responsible for strategy.

“To take advantage of the broadest possible selection, we recommend that you visit the events as soon as they start and shop quickly.”