50 Most Valuable Brands Of The Year 2019

Unlocking the Power of Data to Help Create a Better Tomorrow – Experian


Our brand reflects who we are, what we do and what we believe in

In a complex, ever-changing world, the use of data is now driving significant advancements and new ways of thinking. Experian recognizes the importance of the role it plays in unlocking the power of data to help people, business and society. Thus, enabling people and organizations to achieve their goals in the long run

The Role it plays

Experian helps to give its customers the power to assess, predict and to plan so you may achieve your goals and navigate your world with confidence. Its expertise in data, analytics, and technologies means it gives answers; it creates coherence and clarity from complexity

What do you need to succeed in your life — or your business?

Everyone has a different answer:

  • Buy your first home or car, send your child to college, grow your business, and protect your identity.
  • Maybe you need a loan to buy a reliable car, but you don’t have a credit history and don’t want to end up with the wrong thing.
  • Or perhaps you want to shop online, but don’t want to risk having your identity stolen.
  • Maybe you want to make your business even more efficient and your retirement more secure.

Each of these answers has something in common: Experian. Whether you’re working with it directly or it is working behind the scenes, the company is there for you, helping you take advantage of every opportunity.

The firm believes data has the power to transform lives and societies for the better

The sheer amount of data and information available today might seem overwhelming. But it is making sense of it in powerful new ways. The firm is gathering, analyzing, combining and processing data to help you take financial control and achieve your goals, or to better understand and meet the needs of your customers.

Every day, the data and analytics are helping people and businesses to achieve more; individuals to access the financial services they need; people to protect their identities and lives, and economies and societies to flourish.

How the firm helps

If you need a loan, it can help you to get it. Experian finds ways that protect both you and your lender, by forming a more accurate picture of your credit history or helping you build or take control of your credit.

  • If you’re a business owner, the firm makes it easier to connect with your customers, while safely protecting their information.
  • If you’re a police officer, an online bank or a teacher equipping the next generation with basic financial skills, we can help you.

Making a Difference

The firm aims to have a positive effect on the communities in which it lives and works. From teaching unemployed young people the interview skills they need to get a job to helping charities expand so they can feed and shelter even more people, Experian is using its expertise to make a difference.

How Experian works

At the same time, how Experian work is as important as what it does. It recognizes that its work carries with it an enormous responsibility, and our guiding principle is to treat everyone fairly and their data with respect.

Experian is investing for the future

Its 16,500 people in 39 countries believe the possibilities for you, and its world, are growing. The firm has been around for more than 125 years, and it is growing. The company is investing in the future, through new technologies, talented people and new innovative products – all to help create a better tomorrow.

The One Leader

Brian Cassin | CEO

Appointed to the Board as Chief Financial Officer on 30 April 2012, and as Chief Executive Officer on 16 July 2014.

Other current roles: Brian is a non-executive director of J Sainsbury plc.

Skills: Brian brings strong leadership, a clear view of strategic objectives and decisive management skills to this role. He also has strong financial and commercial acumen and a broad range of operational competencies. His non-executive role augments his strong board-level experience.

Experience: Brian was previously the Chief Financial Officer of Experian and, before that, Managing Director at Greenhill & Co. He has also held various senior roles at Baring Brothers International and the London Stock Exchange.

“We give the best overall analytics platform by fintech breakthrough and thus helping you take control of your credit score Experian boost that is just launched in the US.”