“We use advanced predictive algorithms to take the guesswork out of digital web, email, mobile, and video campaigns.” Wylei Inc.

Marketing automation is a powerful tool for brands as it allows them to create a rich profile of their audience and use targeted marketing messages to help drive conversions. Marketing automation is becoming the system of record for modern marketers. It’s the place where they can manage all their data and create a rich profile of their target buyers. With this intelligence they can send out the right information at the right time to move prospects along on their buying journey.  

It enables marketers to gather all the digital body language their prospects are leaving through digital interactions and identify when a prospect is sending buying signals so that a marketer knows that prospect is ready to speak to sales. 

Keeping the assuage of marketing automation in mind Wylei was incepted in 2014. Wylei is a leading innovator in the predictive AI cloud-based machine learning and marketing automation space, powered by minds from Harvard, MIT, Stanford, and CMU. 

Wylei is the pioneer of Predictive ContentTM, technology that automatically delivers real-time digital content that is assembled and displayed based on consumer data, context, behavior and preferences of each individual.  

Fons et origo of Wylei

Wylei built a leading AI Machine Learning platform and recognized a need for increased personalization at scale in marketing to drive lift in conversions through any digital channel. Wylei’s origin started in the email space and has advanced significantly to incorporate all earned, paid and owned channels on any device. Its recent technological developments have taken place in the world of video and social leveraging its patented predictive artificial intelligence (AI) cloud-based machine learning to help address the ever-growing needs of client. 

Delineation of the first product

Wylei is a pioneer in Predictive AI cloud-based machine learning and marketing automation. Wylie technology enables dynamic content assembly on open in real-time. Wylei enables the creation and delivery of real-time, personalized content to achieve at least 50 percent more engagement and lift for incredible ROI. Wylei’s Predictive AI (artificial intelligence) technology drives true personalization efficiently and eliminates the need for standard A/B testing. 

Using the Amazon Web Services (AWS) SaaS offering, the firm can scale up dynamically supporting massive usage increases. Apart from delivering on the promise of personalization at scale through its self-service SaaS offering, Wylei also provides managed services to clients as needed.

The business works with high profile consumer and technology brands and its patented Wylei Predictive Content™ technology automatically delivers real-time digital content that is assembled and displayed based on consumer data, context, user behavior and preferences. 

Present scenario of the syndicate

Wylei has 22 employees and growing. It has outstanding and experienced leaders and prides itself on diverse hiring and expert technical resources. The firm’s CEO is a proven executive building to scale and consistently exiting successfully. 

Atypical

Wylei has leadership with exit experience and superior technical skills. It has a laser focus on building the process and organization required to scale. It has created a culture that reflects its commitment to diversity and inclusion. The firm hires dynamic individuals who are performance driven with a proven track record and depth of knowledge in their respective areas of expertise. Its team is balanced in gender, ethnicity, sexual orientation, religion, and with experience living and working in other countries. 

Wylei’s succour to its customers

Wylei is the next generation of dynamic content assembly, leveraging AI and machine learning. Its predictive content enables brands to pivot content in real-time for each individual at the moment of open and/or view. Its technology leverages AI/machine learning to move beyond the standard A/B testing thus enabling AI testing to dynamically assemble and test multiple variations to hundreds of micro segments all in fewer than 50 milliseconds. Through the power of Wylei AI engine, marketers gain valuable insight and information that they would previously not have gained otherwise. 

Apropos future products

 The firm has new products in development to enhance predictive video engagement, provide dynamic real time assembly utilizing its platform for ecommerce, and to launch its Facebook and Salesforce partnership driven SaaS Self Service platforms. It also is launching Optimization as a Service for its sophisticated clients for integration and co development into their marketing stack. 

Syndicate’s envision

• Exploding its formal partnerships with the world’s leading technology companies including Facebook, Salesforce and others
• Delivering new product offerings and closing its pending patents.
• Extending the tech of its Predictive AI engine to build out new applications that go beyond marketing
• Launching its Wylei Data AI Index and Optimization as a Service division 

raison-d'etre of the product popularity and consistent growth

Wylei sits at the intersection of various product offerings including marketing automation, real-time content assembly, A/B Testing using Predictive AI, segmented optimization, creative optimization and artificial intelligence powered customer journey offerings. The institution offers many features coupled with Predictive AI. It is the only company offering real-time predictive video, and is achieving incredible results with its product offering. 

The company attributes to its consistent growth as an organization to its performance, commitment to build new partner and client relationships and to growing existing relationships with direct clients and platform partners. All of this is made possible by the outstanding capabilities of its patented predictive engine’s ability to go beyond simple segmentation and utilize pattern matching to enable continuous learning and automation. 

Greet the luminary: Meg Columbia-Walsh, CEO  

Meg Columbia-Walsh has achieved recognition as a proven entrepreneur and visionary for marketing, digital, social, mobile, consumer marketing and pharma. In this role as CEO, Meg leads her fifth start-up during her 32-year career in healthcare, consumer packaged goods and technology. Meg has founded, run and exited technology companies including Inverse Mobile LLC sold to EY; Oncology.com sold to Pharmacia and Upjohn; CBS Healthwatch moved to an IPO and then sold to WebMD; and HealthTech Digital Communications sold to Interpublic Group. 

"We fix the major shortcoming in today's digital marketing.”